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Posts from August 2014

August 30, 2014

Hacker Marketing

61HTHb9zcNL._BO2,204,203,200_PIsitb-sticker-v3-big,TopRight,0,-55_SX278_SY278_PIkin4,BottomRight,1,22_AA300_SH20_OU01_I read Growth Hacker Marketing by Ryan Holiday a while back. It's a great read. The info is a compendium of best practices gathered from around the Net going back a couple of decades. The practices (tactics) are fluid and you can make them your own - you can also pick and choose from a varied and rich slate.I also know when you search hacker marketing there are a dozen or so sites that give even more great ideas and tactics.

The thing I really liked about the book was it was written in a way that even an old Geezer like myself comes away charged. 

So, whether you have a robust market to promote your company, site or app ... or you are bootstrapping, the tips in this book are well worth going over. I can personally corraborate and endorse some of these as I have used them for dozen's and dozens of clients over the years - yeah they are old chestnuts, but they work. Full stop!


August 25, 2014

In the news ... Aug 25, 2014

Burger King in Talks to Buy Tim Hortons in Canada Tax Deal


Burger King is in talks to buy Canadian coffee-and-doughnut chain Tim Hortons, a deal that would be structured as a so-called tax inversion and move the hamburger seller's base to Canada. WSJ's Liz Hoffman joins Geoff Rogow on the News Hub. Photo: AP

Burger King Worldwide Inc. BKW +18.81% is in talks to buy Canadian coffee-and-doughnut chain Tim Hortons Inc., THI.T +20.02% a deal that would be structured as a so-called tax inversion and move the hamburger seller's base to Canada.

The two sides are working on a deal that would create a new company, they said in a statement, confirming a report on the talks by The Wall Street Journal. The takeover would create the third-largest quick-service restaurant provider in the world, they said.

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Dot com stone age

By Tyler Hellard  

Why the Canadian government needs to hit refresh on its digital strategies

When former Public Safety Minister Vic Toews stood in the House of Commons and proclaimed that anyone who didn’t support the government’s new Lawful Access legislation was standing with the child pornographers, the Internet collectively decided he was being ridiculous. When MP Dean Del Mastro compared ripping a CD to buying socks and then stealing shoes (because, you know, feet), the Internet collectively decided he was being profoundly stupid.

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Bissell’s subway dining for one

When you think of the dirtiest floors in Canada, which come to mind? A public restroom? A mall entryway? How about the floor of the subway platform?

If you were dared to eat food off that floor – would you?

Ravi Dalchand, senior brand manager at Bissell Canada would – supposing, of course, he had a chance to clean it up first. To promote the brand’s latest steam vacuum cleaner, which promises to clean 99% of germs, Dalchand, along with the KBS+ creative team, headed to Toronto’s Bloor subway station to do a bit of cleaning and dining.

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August 15, 2014

In the news ... August 15, 2014

Millennials Are Really Into Snapchat

That about says it. Millennials, categorized by comScore as those aged 18 to 34, have a new favorite toy in the social media realm.

According to comScore’s most-recent Mobile Metrix, Snapchat is now the third most-popular social app for millennials. It boasts 32.9 percent penetration, trailing only Instagram and Facebook (43.1 percent and 75.6 percent, respectively).

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Amazon Launches Local Register, A Square Competitor With Lower Transaction Rate

Amazon has launched a Square and PayPal Here competitor called Local Register, which provides users with a free app and a $10 card reader, and charges merchants and anyone selling services who use it just 1.75 percent per swipe on both credit and debit transactions, so long as users sign up before October 31. That’s a special rate, and is a full percentage point lower than Square’s 2.75 percent per swiped transaction (3.5 percent plus 15 cents for manual entry), and will last until January 1, 2016, at which point it will return to the standard 2.5 percent per transaction Amazon is charging (or 2.75 percent for manually entered transactions).

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Twitter says as many as 23 million accounts connect with automated services

Corrects misinterpretation of the quarterly filing and what the implications of it are. Twitter did not discuss "bots" in its filing. Some automated accounts post a Tweet when a door is opened, while others are used by news organizations to publish their latest headlines.

It turns out a chunk of active Twitter users aren't active participants.

In a new filing with the Securities & Exchange Commission, the social networking service revealed that in the three months ended June 30, around 8.5 percent of its active accounts used third-party apps that automatically connect to Twitter for them, updating their streams without any effort. It's unclear whether these services are used to automatically post to Twitter, or merely to read information from the network. Either way, this means among the 271 million active Twitter accounts in total, around 23 million aren't putting much effort in.

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August 12, 2014

In the news ... August 12 2014

Silicon Valley North: Vancouver tech surges as U.S. immigration reform idles

By Tamsyn Burgmann, The Canadian Press Posted: Aug 10, 2014

Software engineer Pablo Guana nearly refused a job with Facebook when the company redirected him to Vancouver from Silicon Valley because his United States visa application was rejected.

"I will not go to Canada," said the 25-year-old from Argentina of his initial reaction. "Twenty degrees below zero, are you crazy?"

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The Top 7 Online Marketing Trends Dominating 2014

Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year.

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Best of both worlds: How to create a long-tail SEO strategy for social media micro-content

Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers have faced the challenge of getting their business to stand out amongst the chatter.

It’s a marketer’s job to really understand how each advertising channel can benefit their organization in better reaching their audience on a regular basis. 

Optimizing for the search engines has long been a way of driving qualified traffic to a company’s website, in many cases it is often the number one source.

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August 06, 2014

In news ... August 6, 2014

Limelight for Rush: Toronto rockers get a park named in their honour

By: Todd Coyne Staff Reporter, Published on Sat Aug 02 2014
Open policard for CouncillorJohn Filion

It may not be very rock-and-roll to get a park named in your band’s honour, but musical icons Rush have always defied the genre.
“I know my mom is very happy!” frontman Geddy Lee told the Star.
Lee and co-founder Alex Lifeson, both 60, are about to put their names on a city park in the Toronto neighbourhood where the two met as pimply-faced progressive-rock prodigies.

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People, Places and Players Making News on the Canadian Media Scene (08/04)

MacLeod Departs Bell Media

Catherine MacLeod, Senior Vice-President, Specialty Channels and Bell Media Production, has resigned her position, due to family reasons.

MacLeod was responsible for the brand and programming strategies across all of Bell Media’s non-sports specialty television and digital assets, including Discovery, Bravo, Space, Comedy, Much, MTV, and TheLoop.ca.

She also was responsible for in-house production and original digital video content.

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CBC/Radio-Canada Adopts Avid Everywhere for Efficient, Organization-Wide Production and Asset Management

BURLINGTON, Mass., Aug. 5, 2014 (GLOBE NEWSWIRE) -- Avid® (OTC:AVID) today announced that CBC/Radio-Canada is the latest global broadcast leader to put the Avid Everywhere™ vision at the heart of its operations, adopting the Avid MediaCentral Platform to power more efficient production and storage of media content within Canada and around the world.
By enabling a common content platform for CBC/Radio-Canada across mobile, web, radio, and television services, the MediaCentral Platform provides the foundation for completely streamlined media production operations. Leveraging proven and trusted solutions from the Avid Media Suite and Storage Suite, the organization will streamline CBC/Radio-Canada's workflows and automate processes for the organization's mobile applications, websites, 132 radio stations, 27 television stations, and foreign bureaus, in both English and French.

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August 02, 2014

In the news ... August 2, 2014

Guru game for new digital venture

Canadian producer Guru Studio has launched a new interactive division to develop original digital IP and brand extensions for existing TV series.

Guru Arcade’s initial focus is developing original games IP including 3D content for Dinopaws (52×11’), its preschool series recently launched on Treehouse in Canada and CBeebies in the UK.

Read more

The Top 7 Online Marketing Trends Dominating 2014

Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year.

Read more

Twitter Acquires Image Search Startup Madbits

Twitter has acquired image search startup Madbits for an undisclosed amount. The announcement was made on New York-based Madbits‘ site and first spotted by Gigaom. Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari said:

“Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter.

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