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Posts from February 2015

February 25, 2015

In the news ... February 25, 2015

Bell Takes Aim At DSL Reports Readers That Criticized Company

You might recall that back in 2013, some DSLReports.com regulars, including University of Manitoba graduate student Ben Klass ( bklass See Profile), filed a complaint against Bell in Canada. Basically, they were annoyed by the fact that Bell's $5 a month Bell Mobile TV service -- which provides 10 hours of live or recorded TV show access each month -- didn't count against user usage caps, while competing services unfairly did.

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Prime Time Ottawa -- How to Survive in Time of Change

At a time when content production and distribution face disruption from technology, changing consumption patterns and evolving regulatory policy, the industry is being forced to steer a new course. Prime Time in Ottawa 2015 brings together some of the most forward-looking players in today’s industry, to share their insights on how to thrive in this time of change.

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Funding from Canadian government essential to spur innovation

The problem with experiments is very simple, says University of Toronto Professor Dan Breznitz.

They often fail.

Which presents a dilemma for those who want to foster innovation: In a world of limited resources, who should be placing the bets on potential winners? And when winners win big, to whom should the spoils go?

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February 21, 2015

In the news ... February 21, 2015

Video | Oscars 2015: Canadian talent celebrated ahead of Academy Awards

The Oscars are still three days away, but the party has already started for Canadians nominated at this year's Academy Awards.

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The Importance Of Social Validation In Online Marketing

Online marketing comprises many factors, strategies, and tactics, but all of them share a common end goal: to get more people to buy your products or services. To get there, you have to step past the competition, increase the traffic to your site, and build better relationships with your customers. The onset of social media has given brands a new means of achieving all three at the same time, at once improving the reputation of their brand and gaining more visibility and traction.

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How Will Online Marketing Change In 2015?

Online Marketing Predictions to prepare for:

Search engines are constantly changing, but we have a feeling things are really going to get shaken up in 2015, at least as far as Internet marketing goes. The game is getting tougher, and the search engines are getting smarter, so we are confident that the marketing landscape will show some significant changes for 2015. What exactly will change? Here are some of our predictions for 2015’s marketing world.
 
 
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February 13, 2015

In the news ... February 13, 2015

SUPER BOWL Sets Digital Record in Canada

TORONTO, Feb. 13, 2015 /CNW/ - SendtoNews recorded an impressive 4.7 million video views during the SUPER BOWL XLIX weekend through its News Partnership Network TM proving that digital viewership now rivals television as the medium to watch. The demand for highlights, player interviews and other content from the most watched Super Bowl in U.S. history resulted in a new record for digital impressions in Canada. Video views totaled 15.7 million during the entire Jan.26 to Feb. 8 Super Bowl extravaganza, with the Monday after Super Bowl attracting the largest audience, with 1.7 million views on that day alone.

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Closing of Sun News

MONTREAL, QUEBEC--(Marketwired - Feb. 13, 2015) - After attempting to establish Sun News as a viable news channel in the Canadian broadcasting landscape and encountering a series of barriers to carriage, Sun Media Corporation regrets to announce today that it is closing the station. At the time of this release, Sun News Network is already off the air.

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Film and TV Producers Turn into Digital Storypreneurs

A new online course that looks at changing business realites in film and television, and the emerging strategies for success in an online media marketplace, has been developed in Canada, and is being marketed around the world.

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February 07, 2015

In the news ... February 7, 2015

GAME OF THRONES Season Kicks Off on HBO Canada, On-Air, Online, and On Social

After hitting the wall running last week with IMAX screenings across Canada, buzz for the upcoming fifth season of GAME OF THRONES kicks into high gear this weekend with an all new, behind-the-scenes special, 

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shomi™ invites you to come out and play with new slate of family-friendly TV shows from DHX and Corus

TORONTO, Feb. 5, 2015 /CNW/ - While we aren't able to go outside and enjoy Miss Spider's Sunny Patch, this winter doesn't have to be all Blue's Clues.  shomi has everything families need to warm up together this season with new kids content from DHX Media and Corus Entertainment.

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 Tracking the rise of mobile advertising’s dominance in Canada

The 2014 Canadian Media Usage Trends (CMUST) report, the only study of its kind, documents consumers’ ever-shifting media consumption across various digital platforms and devices, chronicling how new and evolving technologies impact the digital habits of Canadian consumers.

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