« April 2015 | Main | June 2015 »

Posts from May 2015

May 27, 2015

8 Tips for Staying Healthy at a Stressful Workplace

You must be an employee who works his level best to get the job done –and done well—to contribute to workplace productivity. Sometimes, however, you become victim to the terrible “S” that takes over people’s lives every now and then and even disrupts the workplace:  stress.

Days are lost, productivity is reduced, illnesses are born, and work is hated because of this terrible foe. Stress must be combated to ensure that productivity levels are high and satisfaction with the job is at max.

Here’s how employees can combat this foe and make sure they maintain “peace of mind” at the workplace.

  1. 1) Don’t Skimp on Breakfast: Did you know that the midday slump could be combated with the help of a healthy breakfast? According to The International Journal of Food Sciences and Nutrition, when people eat high-fiber, low carb breakfasts they are energetic throughout the day compared to people who eat high-fat breakfasts. Don’t skimp on a healthy breakfast if you want to feel more energized and less over-worked.

Continue reading "8 Tips for Staying Healthy at a Stressful Workplace" »

May 21, 2015

In the news ... May 21, 2015

How Does The Google Twitter Partnership Affect Your Digital Marketing Strategy?

The newly announced partnership between Google and Twitter will see social media marketing come of age as Google will now include real time Tweets in their search results pages. The partnership will replicate the real time placement of tweets on Bing searches that already takes place – the major difference being that Google is the world’s top search engine.

Read more

 

Defining And Devising A Digital Marketing Strategy For Businesses

With the dramatic increase in the use of, and reliance on, internet search engines, mobile devices and social media networks, it would seem that anyone with a product or service to sell would have a digital marketing strategy. But while some surveys show the majority, more than 80%, of companies think digital transformation is a competitive opportunity, less than one-fourth of Chief Marketing Officers believe their company will be known as a digital business in five years.

Read more

 

Digital disruption threatens to change IT to its core

CAMBRIDGE, Mass. — A great deal of lip service has been paid this year to digital transformation and its impact on the CIO role, but no less critical is the topic of digital disruption.

Digital disruption is so important that it was the lead topic at yesterday's MIT Sloan CIO Symposium, which saw over 700 top IT leaders and corporate executives gather to tackle the most important topics keeping them up at night. Indeed, a third (32 percent) of CIOs surveyed by the Sloan School said their organizations are now at risk from digital disruption.

Read more

May 14, 2015

In the news ... May 14, 2015

Digital Transformation has Evolved into a Must-have Strategy for Enterprises, Verticals seen Embracing Social, Mobile, Analytics and Cloud (SMAC) Platforms – Notes Frost & Sullivan

Increasing high speed broadband penetration and social media along with digitization is driving many growth opportunities in the Indian market. An empowered and connected environment can increase efficiency and boost business profitability for enterprises. With the promise of such benefits, digital transformation is slowly becoming the top agenda for most organizations. 

Read more


 Creating your digital playbook

Late last year I attended a breakout session with a group of executives at an MIT leadership event. The group was discussing the challenges involved in becoming a digital business, and specifically the role of IT leaders in enabling that objective.

Read more


Canadians now have shorter attention span than goldfish thanks to portable devices: Microsoft study

People now have shorter attention spans than goldfish — and our always-on portable devices may be to blame, a new study suggests.

The study from Microsoft Corp. draws on surveys of more than 2,000 Canadians who played games online in order to determine the impact that pocket-sized devices and the increased availability of digital media and information are having on everyday life. Researchers also used electroencephalograms (EEGs) to monitor 112 people.

Read more

May 05, 2015

4 Questions Experts Can Answer Without Thinking

by Scott James, Greenleaf Book Group

This spring, I spent a lot of time at happy hours during SXSW Interactive, and while the venues changed, many things stayed the same: Smart people wearing clunky lanyards, sipping free drinks and talking about the future. The energy was electric, and everyone was there to learn, meet interesting people, and grow.

I got to talk to a lot of established experts as well as a lot of people building a platform and reputation around their expertise. In many ways, my SXSW conversations weren’t all that different from the conversations I have everyday with authors about brand strategy around their books.

Continue reading "4 Questions Experts Can Answer Without Thinking" »

May 02, 2015

79% of startups at Collision conference may be using a “risky” domain name according to Name Ninja.

(ED. One thing I have learned over the many years I have been in this industry, just like the old E. F Hutton ad ... when Bill Sweetman talks ... I listen. Simply, he has never steered me wrong.)

Startups without the optimal domain name face an uphill marketing battle. Choosing a hard-to-spell name that fails the “Radio Test” is the number one problem, followed by not having the exact match

Seventy-nine percent of the startups participating in the Collision startup conference in Las Vegas on May 5-6, 2015 may not be using the optimal domain name to market their business, according to domain name consulting firm Name Ninja.

More than two-thirds (68%) of the startup domains failed the Radio Test, meaning the names are not spelled the way they sound. Other startup domain problems include not having the exact match .com domain or having a .com domain that appends other words to the startup name.

Continue reading "79% of startups at Collision conference may be using a “risky” domain name according to Name Ninja." »

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.