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Posts from July 2015

July 31, 2015

In the news, and of note ... July 31, 2015

Digital strategy

Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners think and what companies can do to compete.

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Top 4 hallmarks of successful digital strategies

The race is on. Across industries and geography, leaders are sprinting to get ahead in the digital era. And yet, what most participants are confusing as the finish line are markers along the way. - See more at: http://www.information-age.com/it-management/strategy-and-innovation/123459887/top-4-hallmarks-successful-digital-strategies#sthash.NhA73ICq.dpuf

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Digital Marketing Tips to Maximise Your B2B Event Marketing

Is event marketing out dated in the era of all things digital?

Stats from the 2015 B2B Content Marketing Trends report proves not…

Despite the growth of digital trends and technologies, In-person events still come out on top when it comes to B2B lead generation – We’re a sociable bunch and it shows!

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July 23, 2015

In the news ... July 23, 2015

Campbell Dives Deeper Into Digital with Major Spending Hike

Campbell Soup Co.'s playbook for overcoming sluggish sales trends includes a lot more digital spending and less traditional advertising, including pulling some brands from TV altogether, executives said Wednesday. The soup, meals and beverage marketer has also launched a transparency program aimed at overcoming the mounting consumer distrust of big food companies.

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Innovator360: One-Stop Portal for Digital & Social Media Trends, Innovations, and Ideas That Are Creating A Buzz Globally

NEW YORK, July 23, 2015 /PRNewswire/ -- Innovator360 is your ideation partner! Our solution helps you understand consumers better by supporting you with Trends, Innovations, Ideas that are creating buzz globally. Innovator360 provides consumer insights, data, and innovative case examples from the world's leading brands.This report answers the following key questions:

- How are brands adopting digital and social media within the organization?

- How marketers can formulate holistic social media marketing strategies?

- How are implementing digital and social media strategies?

- How do brands measure return on digital and social media investment?

- How are brands leveraging mobile, social commerce, video, game and display and social networks to achieve their marketing and organizational goals?

- What percentage of advertising budgets are allocated to digital, mobile based and social media initiatives?

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Strategy: Driven by User Experience, Data & Brand

Building a sturdy house requires a well-conceived blueprint. The same is true for your digital business. Whether you are starting over or ''re-modeling'', our veteran technology and marketing consultants lay out a plan that will engage your customers and lift sales.

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July 14, 2015

CASL - What Every Marketer Needs To Understand About CASL. Part 1 - The Basics

Let's begin with a few simple definitions as stated by the Canadian Government via the fightspam website (CASL) and the CRTC website. As there seems to be a lot of confusion out there, let's see if we can clear a few things up.

If you are sending a CEM to an electronic address, then you need to comply with three requirements.

You need to:

(1) obtain consent,

(2) provide identification information, and

(3) provide an unsubscribe mechanism.

That's not too difficult to understand. The confusion it seems, is in the execution. Most of us do not have a clear method of tracking when and where someone signed up. In fact it has been pretty loosey goosey for most of us in business. And we have all used a little "deception" - fine print buried in the Privacy Policy that states you are going to get emails from our partners and sponsors, etc. CASL is putting an end to that kind of behavior. Your opt-in must take a "positive action" (that does not mean un-checking a pre-checked box agreeing to a long list of terms that you know they will never read). CRTC states you must prove that each and every person you send a CEM to actually has stated they would like to receive your CEMs.

Continue reading "CASL - What Every Marketer Needs To Understand About CASL. Part 1 - The Basics" »

July 04, 2015

Ways to Create A Successful and Relevant Social Media Content

SocWhen deciding to write something for the internet, it is essential that a few things should be kept in mind. Among them, credibility tops the list as the world of internet is full of readers and individuals who are looking for some fresh and relevant information, which is of course credible and authentic. We do not want people to be indulged in something hoax and made-up, that is why the authors and the social media content developers or the contributors need to be aware of the significance of the content. Apart from that, you also have to make sure that your content goes viral; a contributor develops and drafts an appropriate content with the hopes of being shared across the globe and so that the content is exposed to millions of readers out there. You have to make sure that the material is share worthy and it entails a unique and different perspective, which has not been staged before.  A single piece of an article does not mean that the author has removed the weight off their shoulder, rather the main purpose behind this approach is that the material can be made contagious and communicable. With the presence of effort and daily struggles with an open mind, the chances of getting through that will eventually be enhanced and increased. Building the material from the scratch might be difficult and challenging, but with the amount of constant re-shares and thousands of likes, your spirits tend to boost up and this way you can continue to produce content, which is not only worthy of sharing, but also leaves an impact on the readers! Let us discuss what are the basic elements or in other words, determinants that can steer the direction for your success in terms of content writing.

A praiseworthy forum!

As an author and an aspiring content contributor, you need to setup a forum and create a platform through which your readers can initiate a constant process of thinking and consultations. This can only happen if you tend to welcome different perceptions, suggestions and contributions from all over the world and let them speak their hearts out and allow them to discuss on the topic, in detail.

Continue reading "Ways to Create A Successful and Relevant Social Media Content" »

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