Digitization is fundamentally altering the nature of competition. McKinsey’s Paul Willmott explains how digital winners think and what companies can do to compete.
Top 4 hallmarks of successful digital strategies
The race is on. Across industries and geography, leaders are sprinting to get ahead in the digital era. And yet, what most participants are confusing as the finish line are markers along the way. - See more at: http://www.information-age.com/it-management/strategy-and-innovation/123459887/top-4-hallmarks-successful-digital-strategies#sthash.NhA73ICq.dpuf
Digital Marketing Tips to Maximise Your B2B Event Marketing
Is event marketing out dated in the era of all things digital?
Stats from the 2015 B2B Content Marketing Trends report proves not…
Despite the growth of digital trends and technologies, In-person events still come out on top when it comes to B2B lead generation – We’re a sociable bunch and it shows!