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Posts from November 2015

November 30, 2015

Wrike Rises Above Other Project Management Software After Testing

Wrike-2Over the last year I had occasion to look at and purchase Task and Project Management software. I had several folks on different teams sign up and test three software suites. Among the three, the one that really stood out and answered our business needs was Wrike (https://www.wrike.com).

For our needs this software was easy to understand and did not have the same learning curve as other project management tools we tried. Also compared to one we purchased 5 years ago, Wrike was dead simple to master.

If you have diverse and remote teams, an online project management software that allows you to effectively and simply get milestones and deliverables in front of people can be a lifesaver for your company.

We tested Wrike on a real project and a product launch. As a manager, I was impressed with its Gantt chart software, the overview panels, and the ability to see the real time status of the team’s work at a glance.

Don't get me wrong, nothing can replace managing by walking around and I do that a lot — but with remote teams in different cities, Wrike felt like the next best thing to being there!  

As opposed to our previous project management software, Wrike worked better as evidenced by staff using it not only for business projects, but also for personal side projects.

Wrike-1
I have been fortunate to work with diligent and honest folk who do not hide what they actually do at work. Yes, Martha, people at work do not spend 100% of their time working. I encouraged my colleagues to test Wrike for their personal tasks. Everyone found it easy to use, especially in tandem with the mobile apps. Their to-do items were transparent no matter what device they were on. It allowed us to test real world issues on personal tasks that did not have a client in the loop. I would recommend to anyone testing software to try it on a personal level — it’s amazing what you might discover along the way.

Email can make or break a team. I believe email is a confirmation tool not a project communication tool. I loved how Wrike integrated well enough with our email system so that people were alerted to important updates on their work. Wrike also integrated with a lot of the apps we were using already.

Software will NOT replace solid project management expertise, but it will add, enhance, and allow high-functioning teams to work smarter. Write is definitely a winner.

 

 

November 23, 2015

Business Directory Listings: Eight Smart Tips for You to Get Started

If you are considering a business directory listing for your small business, congratulations – you are on the right track. Local SEO, local customers, mobile maps and better sales – a decently placed business directory listing will serve up all this and more. But getting the inside track of a game demands a little more knowledge and a lot more understanding. For one, almost all your local competitors are registering with business directories. You must consider some other moves to stay ahead in the race. Need inspiration? Read on.

Consider a neat portfolio

Even before you register on a business directory, you should automatically create an online portfolio for your business. If you have the resources, nothing beats a professionally designed website.

If you do not want to build a website right away, you may try to use one of the many online tools that create free portfolios for businesses like yourself.

Don the feather cap

image from www.laseocompany.us

 

Online marketing is a very sophisticated form of advertising. Finesse-rich content and communications can lure more customers toward your business than your products.

To further your knowledge on how to communicate with customer online, you may seek inspiration from a Canadian business directory Infoisinfo.

Read before your customers read

Your customers will often buy your story after reading about you on the directory. But you must make an effort to read their minds before they read about you.

What is the current market trend? How does a certain demography respond to the products you sell? These questions matter a lot in a business directory listing.

Choose a wise location

image from cdn2.wpbeginner.com

The location here does not only refer to the physical location of your business. While your business location is important, the essence of a business directory listing lies in pairing it with the right directory in your area.

It has often been observed that businesses that register on the right directory upfront, draw a lot more traffic and attention than their competitors.

Be user-friendly

It is always nice to seek services of a business that values its customers more than any other entity. Let your customers know that you value them.

A Christmas gift, a wedding message, a coffee mug, or even a personalized memento with your brand’s name on it – a customer will value you all the more for any of these.

Seek advice from peers

image from www.rolemommy.com

 

Other businesses in your locality are not always competitors, especially those that are in the business longer than you. Ask them for advice on how you may further your promotion through the business directory.

You will not believe the number and manner of amazing results that this formula has churned out.

Accentuate your offers

Make sure that the offers that comprise the USP (Unique Selling Proposition) of your business are listed right on top of the others. These are basically the ones that will bring the bulk of the sales into your business.

Develop ties with customers

Never miss out on the birthday of any of your customers. They will not only value you more for it but will also refer you to more of their friends and family.

November 13, 2015

Subtle Changes: How to Shift Your Brand to a New Set of Customers

Brand perception is the way a particular logo or brand name is perceived by the general public. It has to do with the emotions it invokes and the way people respond to them. People’s perception of brands naturally change over time. For example, children may look at the logo of a company that sells pizza and has an arcade and get very excited. Adults will look at the same logo and may feel annoyed, thinking about the noise and commotion that takes place inside of the locale.

From time to time, businesses want to intentionally shift the perception others have of their brand. They want to change the features that distinguish them from other businesses. If you’re heading down the same path, use these ideas to get started with your internal shift.

Strategies for Changing Brand Perception
Before a company can change their brand perception, they first must understand how the public perceives them. This is referred to as the actual perception. From there, identify how you want the public to perceive your brand. This is the ideal perception. Once these two things have been clearly identified, businesses can take action in the direction they want to go.

Looking inside the Company

Businesses must first look within their organization to see what steps they can take to change their business in a way that will allow them to deliver the promise of their brand to their clients. Examine the level of customer service you provide and your management teams to see if your objectives harmonize with the new image you want for your brand. This is the stage where you’ll also want to look into pricing to make sure you’re getting a deal that will actually help your brand.

Embrace Social Media

Television and print advertising are still very reliable and used by many businesses. However, they are no longer the primary or most efficient option. Social media has a branding power that conventional forms of marketing do not. A good step to change the way a business is perceived is by establishing an online presence. Go from a stale blog to a younger tool like twitter to gain new ground with a new demographic. Research shows that social media is responsible for the large shift in the way your brand is perceived.

Adjust the Experience Your Customers Receive
The primary way to change the way a business is perceived is to change the experience customers get. For example, customers shopping at Nordstrom’s may have a different perception of the business if they could purchase high-quality clothing at a discounted price using discountrue coupons. The idea is to produce a service that will improve or change what a business is offering. If a customer’s experience changes when they visit a store or when they interact with the business, it is only logical their perception of the business will change as well.

Changing the way a business is perceived can take time. However, when it is done properly, it can increase customers as well as profits.

Brooke Chaplan / Freelance Writer

BrookeChaplan (at) gmail(dot) com

November 06, 2015

21 Things You Didn't Know About Search Ads (Infographic)

Paid search testing and optimization is an important step for almost every digital company. Most marketers work to optimize keyword sets and landing pages, often times ignoring the optimizations that can take place at the ad copy level. The goal of this post is to introduce our readership to the type of testing and data collection that can take place at the creative level.

To help provide our readers with some high quality knowledge and the associated data, we’ve brought in Jason Puckett, CEO & Founder of AdBasis. AdBasis is an A/B and Multivariate testing platform for search, display, remarketing & mobile ads. Jason’s expertise resides in the ad testing arena and we can’t think of a better resource for our audience.

Ad testing is conducted for two main reasons: to optimize your ROI and to learn about your audience. Optimization is a relatively standardized process and One Degree has a ton of great content that discusses how to improve your ROI over time. The second purpose of testing and optimization, “learning”, is a little bit more difficult to grasp and there is significantly less content out there for audiences to learn from.

Advertisers need a way to understand which ad creative actually drives performance for specific audiences. Within the AdBasis platform, we track the metadata associated with each ad variation being tested. Our team collected the creative performance data for over 250,000 search ads and came up with 21 interesting trends that advertisers can implement in their daily ad strategies. Here they are:

 

Infographic (1)

 

Headshot

Jason A. Puckett
CEO & Founder
AdBasis, Inc. 


 For more information about demand-side ad testing, please visit www.AdBasis.com

 

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