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Posts from June 2016

June 27, 2016

How To Use Real-Life Trade Shows To Generate Online Social Shares

By Brian Gordon, President, Skyline Toronto

It is no surprise that the people of this world have become increasingly focused on social media via their smartphones. However, it may come as a surprise to B2B marketers that one of the best ways to get more attention on their buyers’ smartphones can be started by what they do in their trade show displays.

Here are 3 proven ways you can use your trade show booth as a catalyst for getting trade show attendees to share your company via social media:

  1. Photo Opportunity In Your Exhibit

Attendees at trade shows love to be wowed, and will gladly share what they were wowed about via their social media accounts. So give them a reason to whip out their smartphone and take a picture! Give them the ability to have their picture taken in your booth with cool props like guitars or hats or costumes (and yes, even those mustaches-on-a-stick!), backdrops, or with a celebrity. You can also take their pictures with your own camera, share them on your social media accounts, and then email them the link to their picture, so it’s easy for them to social share them. And if your booth activity is fun enough (entertainers, dancers, artists, and magicians) they don’t have to be in the photo to share it. Add even more reason for shares by offering a prize to those who share pictures of your cool booth activity, along with a hashtag or your social media handle in their message.

  1. Give Educational / Trends Presentations In Your Booth

Many attendees to trade shows go because they are there to learn about the issues that face their industry and to learn how to do their job better. So schedule and promote that your company’s subject matter expert(s) will be giving short sessions about key issues facing your clients. Or have a top member of your team give a presentation about the main trends in your industry. Attendees may record and share these presentations, and for sure your own company can post them to its own social media accounts.   So these presentations can do double duty – they can draw in more attendees to your booth during the show, and then get you more social shares and greater reach after the show.

  1. Create A Post-Show Video Of What Happened In Your Display

Not everyone can make it to the trade show who wanted to go. They wanted to go see what was new, to see the energy and find out which potential vendors are truly trustworthy. So create a video that features your clients who visited you in your booth, raving about your products, your service, and your quality. Make a video of the product demonstrations you gave, so viewers can see them in action. And especially show off your new products that you introduced at that show. Then post the video on your YouTube, Facebook, LinkedIn, and Twitter accounts, and use the hashtag from the show to get more views. Go into the LinkedIn Group for the trade show, and post the video as a discussion, for those who were at the show but did not make it to your booth, or those who missed the show but wanted to go.

Trade shows are real life events that have the potential to let you capture and create great, sharable content for social media. Try one of these three ideas out at your next trade show. Just be sure to test the technology before the show, have space dedicated for it in your booth, and really train your booth staff how to pull it off so the whole process goes smoothly. You’ll find that your trade show program can become a strong ally of your social media marketing.


About the Author

Brian Gordon is a founding partner of Skyline Toronto, helping companies communicate their message through trade shows, events, and related displays. Clients include a broad spectrum, from Fortune 500 companies to small home-based operations. Areas of expertise include message creation, graphic and architectural design, exhibit display design and build of all sizes, set up and dismantle services locally and throughout the world, repair services, and educational trade show related seminars. Brian can be reached via his website at http://www.skyline.com/toronto-exhibits.

June 20, 2016

Online Marketing and Your Reputation: 4 Ways to Protect Yourself

I would like to thank One Degree for publishing this article. Their site offers in-depth analysis, best practices and insight on digital and social media trends. Check out their Branding section for more information on how to improve your company’s presence.


Consumers have access to more information than ever before thanks to social media and Google. You’ve probably heard people complain about major brands having tone-deaf social posts or poor customer service. Unfortunately, you can never erase what you post on the internet, so it is critical your brand has a strong, reputable online presence.

Whether you’ve made the mistakes or someone has hacked your brand’s site or social profiles, you can regain your credibility and protect yourself with these five tips.

Keep your site up-to-date

Your site is the first place people will find when researching your business. Make sure all of the information such as phone number, contact email and address are recent. You’ll also want to ensure all of your links work and don’t lead to 404 pages.

Monitor online mentions of your name

You also want to track mentions on blogs, news sites and social media sites. You can set up alerts to notify you whenever someone mentions your brand’s name. This way you know exactly where and why people mention you and can respond accordingly.

Utilize social media daily

While you cannot remove negative search results for your brand, you can reduce their impact by posting positive information on social media sites. This requires daily effort to maintain your position as a thought leader in your field. While it might take some time, ultimately you are building a rapport directly with your audience when you join in these social communities.

Protect yourself against hackers

Although nothing can 100 percent prevent hackers, there are a few steps you can take to make it harder for them:

  1. Use different passwords and emails for your site and social media profiles. This makes it harder for people to access all of your profiles.
  1. When using unsecure public WiFi, use a VPN such as IPVanish to encrypt the communication between your computer and ISP so even if someone were to intercept it, they would need to expend a significant amount of effort to decode it.
  1. Keep your anti-virus and anti-spyware software up-to-date and avoid dubious sites.

Keeping track of your brand’s online reputation should your top priority as it can make or break your business. It might take some time, but a good impression can go a long way to converting visitors into customers. Do you have other tips on how to protect and improve your online reputation? Let us know in the comments below.

About the Author: Cassie is a freelance writer who finds the intersection between marketing and technology a fascinating topic. She hopes her articles helps businesses improve their brand images by properly utilizing digital service.

June 06, 2016

How to Write an Analysis Essay on a Book


If you study English and literature as your major subjects, you will have to read a lot. In addition, you are expected to analyze what you read. An analysis essay on a book is one of the most comprehensive and paramount assignments one can be asked to do. Needless to say but many students find book review writing difficult inasmuch as they do not know how to organize their work well. Without doubt, you will have to accumulate your efforts and skills in order to compose the best analysis essay on a book. You can use these simple guidelines to grab the right approach towards the analysis of the required work of literature.

There are 6 basic step-by-step writing guidelines:

  1. Read the Book and Make the Outline. It is impossible to cope with the book analysis if you do not read the entire book attentively. What is more, you are supposed to take notes and underline the most considerable details right in the text. For instance, a good description of a character, item or environment will be very useful for the review of your novel or short story. If you fail to note the most important elements and descriptions, you will have to waste much time looking for them again. Secondly, you need to write a detailed and logical outline of the core events that take place in the book. Thirdly, you can prepare a plan of your analysis. Bear in mind that this assignment consists of three parts – introduction, the main body and conclusion. Every section has its own standards of writing and requirements.

  2. Organize an Effective and Superb Introduction. Your main duty is to attract the reader’s attention to your book analysis. Hereupon, you should write down the primary basic information about the book. Mention the full title, author, place and date of publication. These simple facts can help students find your book in the library or in various online catalogues. Then, say a few words about the author to inform the reader about the creator of your book. Say about his other famous books and define his place in the literature of your country. Bear in mind that you can analyze the text through the experience and biographical facts about the author. Sometimes authors describe their own experience and emotions through the characters of their books.

  3. Write a Short Summary of the Book and Find its Objectives. A practical analysis of a book should contain a brief summary of its text. Remember that you must not retell the whole story and details. It is enough to inform the reader about the central line of the story and its major characters. Next, it is reasonable to point out at the paramount objectives of the book. Without doubt, every book contains a great number of hidden ideas and problems. Sometimes, you should read between the lines to notice them. Try to define the message of the book whereas every author wants to deliver his specific idea to the audience.

  4. Analyze the Main Characters. The main characters often reflect the main idea of the book. Their behavior, actions, thoughts, dialogues and monologs help the reader understand the objective better. You need to find a few descriptions and important details about the characters to analyze their influence on the book and the total story better.
  5. Analyze the Main Problems of the Book. Observe the book from different sides. Pay attention to the historical, psychological, economic and cultural background of the story. This complex analysis will help you grab the message of the text inasmuch as people had different problems, values and worldview in different periods. Their culture, preferences and interests were different too.

  6. Evaluate the Stylistic Devices and Conclude the Analysis. You should observe the book from the side of its style. Find all possible metaphors, hyperboles and personifications in order to emphasize its artistic value. Ultimately, you can summarize the review and point out at the strong and weak sides of the book. Say what you like and dislike about the chosen text. Will you recommend other students to read it?

Good luck with writing your analysis essay! We hope these guidelines provided by  SmartWritingService  will help you!

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