« July 2016 | Main | September 2016 »

Posts from August 2016

August 29, 2016

4 Ways Studying Computer Programming Makes Students Better Learners

Computer programming seems mysterious to many people. Programmers maintain an aura of understanding technical wizardry and complex coding languages, but other people can also create software. Nowadays, knowing computer programming languages helps people in many professions understand computers and business workflows. 

1. Computational thinking 

Simply defined, computational thinking processes give people the ability to identify problems and present solutions in a format that others can easily understand and carry out. Software engineers solve problems all the time by applying available tools and languages. The logic and algorithms students use to their goals provide them with needed skills to approach programmatically important tasks in the business world. 

Computer programming requires people to think in an orderly and logical way that applies to problem-solving in real life. Computational thought helps students learn how to compose logical written and oral arguments and use them recursively in an unlimited number of settings.

2. Thinking Fluidity

Writing a software application uses processes similar to storytelling. The process begins with a logical beginning and then progresses toward a definite end. When people approach problems with such fluidity, they communicate better and create better task definitions and prioritize in the workplace. Thinking like a programmer can help people better perform even ordinary tasks such as searching the Internet. 

As the value of computer programming to education becomes widely recognized, expect it to become a core part of educational systems around the world. In 2012, the UK updated their syllabus to require every student to learn basic coding. The move has shown enough progress among students to attract the attention of other countries. For example, a growing movement in the US supports making programming classes mandatory for students at practically every level. 

3. Rewarding and Motivation

Programming by itself promotes an eagerness to learn among students. After becoming familiar with one programming language, for example, students realize a thirst to learn about others. Such a pattern for always reaching for new knowledge translates to academic success. 

For example, assignments that require the creation of a mobile app to teach exercises, guitar playing or to identify species of animals motivates students to achieve a real objective and feel the pride that comes with creating a functional application. During programming, students must gain in-depth knowledge of the subject matter that relates to their application improving learning while creating healthy habits. 

About the author: Me jp
John Porter is a Southampton-based freelance writer and a tech head, so he enjoys writing about new technology and likes to share software tips and tricks.



FB: https://www.facebook.com/john.retrop

TW: @johnpourter

G+: https://plus.google.com/u/0/111000613210037266503/posts

August 24, 2016

In the news ... August 24, 2016

Google will punish sites that use annoying pop-up ads

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it.

Read more


 Marketing Trends for 2016 – Will we be in a post-digital era?

Our look at the latest trends in digital media and technology and how they will impact marketing this year

At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends."What's Hot?" and "What's Next?" are always the most common questions when I give webinars and talks! As we near the end of the first month of 2016, and people look to the year ahead, the interest increases. Since it's that time again, in this post and a series of others looking at customer lifecycle tactics, I'll look at what I see as the latest trends in marketing which look set to continue into the rest of 2016.

Read more


 5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.

Read more

  Med-divider

August 22, 2016

In the news ... August 22, 2016

REPORT: ONLY 17 PERCENT OF CANADIAN BUSINESSES HAVE A DIGITAL STRATEGY

Acording to a research study developed through a collaboration with IDC and SAP, Canadian businesses aren’t prepared for the upcoming digital apocalypse.

While 60 percent of Canadian organizations recognize the importance of a digital strategy, the report reveals that just 17 percent of these businesses actually have one.

Furthermore, less than half are investing resources that place digital at the forefront of their development plans, such as cloud software, analytics tools, cyber security, and mobile solutions. At the same time however, 84 percent of Canadian businesses agree that “every business is a technology business” in some way.

Read More


Ottawa announces public consultation on cyber security strategy

he federal government has started a three-month public consultation on updating its cyber security strategy, asking security pros and citizens for input on how it should not only strengthen the national IT systems and critical infrastructure in the private sector but also help businesses and residents.

Public Services Minister Ralph Goodale said Tuesday the consultation, which ends Oct. 15, will help identify gaps and opportunities, bring forward new ideas to shape Canada’s renewed approach to cyber security and capitalize on the advantages of new technology and the digital economy.

Read more


Spirit of John Lennon lives on in Canadian clothing line

Fashion designer Kelly Pettit started with a simple question in crafting a clothing line inspired by John Lennon: Can she imagine the legendary singer-songwriter wearing it?

She most definitely does, Pettit says, as she readies to première her vision at Toronto Men's Fashion Week on Saturday, noting her years-long development process was driven by a deep reverence for Lennon's artistry.

Read more

 

Med-divider

August 18, 2016

In the news ... August 18, 2016

August 15, 2016

Tips for Building up Your Customer Service Locally

Serving local customers can carry its own unique challenges, but there are also many advantages to having local customer loyalty that you can leverage to maximize your company's overall profits. By focusing on the unique needs of your local target market, you have the potential to not only build a business but a community.


Relate To Customers

One of the advantages of serving customers locally is that they often have more in common with your customer service representatives than they would if you were trying to cater to a more broad range of people. This can include things like local events and news, community hotspots and venues, popular activities and sports teams, and many other conversation starters. Having a conversation with a customer helps to humanize the interaction and will hopefully help the customer have a better overall experience. Make sure you train your CSRs to greet and connect with everyone they talk to, be it in person or on the phone.

The advantage of working with local customers is that there are more opportunities to get to know them. This can be something as simple as having regular conversations and getting on a first name basis. Holding special events can serve as another way to meet your customers and build rapport. Provide customers with as many ways as possible to contact you.

Understand Your Customers

Understand your customers on as many levels as possible and make reasonable accommodations. If you believe the majority of people will likely be tech-literate, like if you are serving a college town, do not over-explain concepts like ordering online. Instead, provide an appropriate level of information and train your representatives to be sensitive to identifying when your customers need more assistance. Perhaps you serve a more rural area where customers need to drive a long way to get to your store. Offer accommodations like door-to-door shipping when products arrive or more parking spaces for the building.

Offer Unique Local Services

Consider special luxury services you can provide your local customers that you wouldn't be able to offer non-locals. For instance, if it would be relevant for your business to offer at-home consultation or an at-home service, this would give your business the edge over a non-local service provider.

Outsource When Appropriate

While you may not think that outsourcing is a great way to build local customer service, this is a great way to supplement other marketing and branding efforts. If your local representatives cannot be available 24/7, having call center outsourcing may be able to fill the gaps and keep returning users happy and satisfied with your service.

Assign Representatives

Consider assigning specific customer service representatives to specific customers. By doing so, your customers will feel they know the representatives and your company better, and will be more willing to work with you. Also, the assigned representatives will be able to provide a more customized service and keep loyal patrons returning.

Build a Community

The greatest accomplishment you could make through a local business is to create a local community built around your business. For example, restaurants, laundromats, and many other businesses have become community centers in a sense. For this to happen with your business, you will want to make it easy for your customers to relax and enjoy your store. This includes remembering to include comfortable seating and access to refreshments. Also, look for opportunities to offer services that go beyond your business, whether it is classes, special fairs, trade shows, or anything else that your locals would need or be interested in.

Great customer service requires a close attention to detail. While this may seem like it creates more work for your business, it will also provide you with the edge necessary to maximize profits and beat the competition.

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. For more information contact Brooke via Twitter @BrookeChaplan.

August 02, 2016

Packaging Perfection: Shipping Tips to Improve Your Company Image


Packaging Perfection Shipping Tips to Improve Your Company Image
A logo and branding materials represent their companies in a variety of ways. They are the physical things customers associate with your brand and put you in mind whenever they are used. You must use these
items properly in order to enhance your business’s image and to give yourself a boost in the business world. After everything is in place, other important steps must to followed to influence sales and long-term business relationships. Use these ideas to improve your brand image and to put you at the forefront of customer’s minds. 

Use Simple Designs
The most popular logos for big businesses have simple elements. If an image has too much clutter, potential prospects won’t notice it. Customers prefer logos that don’t have numerous pieces because they’re easier to process. A professional image for packaging should have two to three colors that blend with a company’s design scheme. Places like Contempo Card can consult with you on how best to use your images on printed material and packaging, helping you make the most of your design.

Include Specific Brand Elements
If you’re going to ship your products to people around the world, you’ll need a proper image that suits your brand. The colors that you select matter too. Light colors are commonly used on products that are easy to use, and bold tones are often placed on advanced items. Use a part of what your business does like scissors for a shredding company to include physical representations of your service in the image.

Make the Logo Stand Out
The process of selling products and building brand awareness in an e-commerce setting takes time. This is why your packaging must have elements that have the ability to develop customer loyalty. If an image lacks certain elements, buyers will less likely build a strong relationship with the brand.

Design Effective Advertisements
Once you have a great logo and proper packaging, you’ll need to create advertisements to increase sales. All of the marketing materials that you ship with your products should have descriptions that focus on specific benefits. The goal is to share information about different items so that shoppers will want to visit your store. If your budget is limited, you can still improve your company’s image successfully by hiring a professional. Businesses that work with e-commerce companies often structure deals with agencies that place ads on local billboards in major cities.

Press Strategies 
The press can help you reach many new customers if you take strategic steps during the early stages. Before you ship your products, design an effective news campaign by figuring out what information you’d like to share with targeted groups. Next, study the market and find out which outlets your audience uses on a regular basis. If you can reach customers in the press they frequent, you’ll have a greater chance of success.

Enhancing a business’s image is easy if all your packages have a trendy logo. Advertisements are very important to increasing sales and your own visibility. Use these tricks to help solidify your image and put you in the customer’s mind.

 

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. For more information contact Brooke via Twitter @BrookeChaplan.

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.