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Posts from September 2016

September 29, 2016

[Infographic] A Look Inside The New Facebook Page Layout

[Infographic] A Look Inside The New Facebook Page Layout - An Infographic from IFRAME APPS

Embedded from IFRAME APPS

September 20, 2016

How To Find an Example of a Compare and Contrast Essay about USA and Canada

How To Find an Example of a Compare and Contrast Essay about USA and Canada
Penning an essay is, at the best of times, a tall order for most people.  Writing a quality essay means that the author must first do their due diligence; truly understand what is being asked of them and then embark on the research and investigation required to gather the facts, ideas and references needed for their essay.  Essays can be thought of as a series of arguments that serves to highlight a concluding thought or result that the author is trying to table.  Once the writer has their reference material on hand they must then commit idea to paper and write out their essay.  When broken down in this manner the essay writing process actually seems to decrease in difficulty.  However, when a wrinkle such as specifying the type of essay as a “compare and contrast” and then adding the complexities that only geopolitics can bring, well then things get a tad more vexing.

A compare and contrast essay requires the writer to simultaneously highlight the similarities and differences between two or more items.  While this may seem simple at first, it can quickly lead to disorganized thinking and rambling.  The real problem with a compare and contrast essay is that the focus of the essay tends to get blurred.  This lack of definition often means a drop in the quality of the work put forth.  Discussing the geopolitics of nations is one such subject that can lead to all sorts of problems for the writer should the constraints of a compare and contrast style essay be applied.

The continent of North America and the British, are but the tip of the iceberg when it comes to comparing and contrasting the United States of America and Canada.  However, even a cursory glance will show that the list of similarities and differences between the two countries runs long, very long.  With this in mind, one can easily see how an essay writer can get overwhelmed by the sheer deluge of information headed their way.  So how does a writer tackle such a vast and heady subject as the geopolitics of these two neighboring nations?  The best first step would be to look at published work.  While comparing and contrasting the USA and Canada may be a feat in and of itself, it is not a new idea and many have explored its depths in the past.  Fortunately, these essays and published writings are available both in hardcopy and in digital format.  But due warning must be given, not all published works are created equally.

Using an existing essay as a sole guide to the subject is not without its risks.  The quality of the sample must be called into question, as a sample of poor quality (bad research, poor arguments, etc.) will only lead the writer down a path leading to trouble and disappointment, and that is why choosing a solid sample essay is a challenging task on its own.  Or you can take a more direct approach and seek a credible source.

Getting in touch with a professional writer ensures that you are verifying the quality of the work at the root.  The work of these professionals is usually of high caliber, and better yet their work has been edited by professionals as well.  These individuals can usually be found through professional writing sites and their work is considered “sample worthy”.  It is worth it to mention, that just like essays that can be found online, you should try your best to vet “professional writers” found on the internet.  Ask for referrals, samples of work and try to determine their expertise on the subject matter before taking their words as gospel on the matter.

Finally, there are vast repositories of published, peer-reviewed documents sprinkled throughout the Internet.  These documents, whether they be essays, studies, reports or what have you, may be more academic in nature, but the majority of which contains more than just priceless nuggets of information.  They also have a list of references.  This method allows the essay writer to, in a way, reverse-engineer the reference document.  This will lead them to original studies, writings, interviews and material that they can use to fortify the arguments of their essay.

Crafting an essay is a tough act, and adding the compare and contrast model doesn’t make it any easier to write.  If that wasn’t difficult enough, asking the writer to discuss the geopolitics of two of the world’s economic powers takes the stress level to a whole new level.  However, it need not be an impossible task.  By utilizing online sources such as existing essays, guilds of professional writers and online documents, writing the essay can be made manageable.

September 13, 2016

11 Ways To Use Social Media Before, During, and After Trade Shows

By Brian Gordon, President, Skyline Toronto

Just because trade shows are the place where B2B buyers and sellers meet face to face, doesn’t mean you can’t add marketing value to them with some savvy social media moves. Here are 11 ways you can boost your trade show results using social media before, during, and after your trade show:

Before Your Trade Show

  1. Write a blog post about all the great reasons attendees should visit you in your trade show booth – your new products, your giveaways, your in-booth activities, your unique value proposition.
  2. Then promote that blog post, repeatedly, via whatever social media accounts you have: Facebook, Twitter, LinkedIn, Instagram, and more. Use the show’s hashtag in those messages.
  3. Go on Twitter, Instagram and Facebook and search on people who use the show’s hashtag. If they are potential prospects, reach out to them and gently invite them to your booth!

During Your Trade Show

  1. Take pictures and videos of your busy booth and share them on your social media accounts
  2. Post messages about what you are doing or giving away in your booth
  3. Use the show’s hashtag, again, in all your messages
  4. Again, go on Twitter, Instagram and Facebook and search on people who use the show’s hashtag while they are at the show, and give them a good reason to come see you, too.

After Your Trade Show

  1. Post a video on YouTube and Facebook that features demos of your new products you introduced at the show, or interviews with happy clients who visited you in your booth.
  2. Start a discussion in the show’s LinkedIn Group asking what people liked best that they saw at the show
  3. Post photos on Facebook, Instagram, and Twitter of the happy winner of your contest or raffle in your booth
  4. Look up all your best leads from the show, and follow their Twitter accounts and ask them to connect in LinkedIn

Whatever you do, to get full value from your social media / trade show partnership, it’s best to have healthy social media accounts in place long before your event. You want to leverage your existing social media footprint, not have to start from scratch just to promote your trade show.

Try one or two of these ideas you like best at your next show. As you get more comfortable doing them, then add more and more. You’ll reach a broader audience, and especially the part of the show’s attendees who are more likely to have tuned out (or opted out!) to promotional messages sent via email, direct mail, or advertising.

About the Author

Brian Gordon is a founding partner of Skyline Toronto, helping companies communicate their message through trade shows, events, and related displays. Clients include a broad spectrum, from Fortune 500 companies to small home-based operations. Areas of expertise include message creation, graphic and architectural design, exhibit display design and build of all sizes, set up and dismantle services locally and throughout the world, repair services, and educational trade show related seminars. Brian can be reached via his website at http://www.skyline.com/toronto-exhibits.

September 12, 2016

In the news ... September 12, 2016

A guide to SEO Part 2: Design, Usability and Content

The usability and design of a website, along with the content that is on it, all have a large impact on the user experience of your visitors. This, in turn, will directly affect the SEO ranking of your site. Each one is just as important as the other, and they are, in fact, all linked. Well-written content on a well-designed page will make the site easy to use, and so it helps to have an SEO plan that is focused on all three elements as one. However, we’ll examine each of the three factors separately below.

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Mobile Games Surge - Mobile Devices Now Most Popular Gaming Platform in Canada

TORONTO, Sept. 12, 2016 /CNW/ - To mark National Video Game Day, the Entertainment Software Association of Canada (ESAC) today released new stats about Canadian gamers. The new research features demographic profiles, stats on device usage, video game acquisitions and ESRB ratings awareness. Survey results highlight that more people are playing games on mobile devices than any other platform, that more than half of all Canadians are gamers and that women are playing video games just as much as men.

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How Alessi Merged Manufacturing and Art

I don’t want to get too personal, but I am tempted to suggest that you own some product or products made by Alessi – products that make you feel vaguely artistic and unique even though they are mass-produced and sold to millions of people. If you are familiar with the history of Alessi, you already know that this nearly century-old company has come quite far from its industrial beginnings as the top supplier of stainless-steel serving equipment to Italy’s professional kitchens. Alessi’s transformation commenced in the mid-20th century but kicked into high gear when Alberto Alessi, the founder’s grandson, assumed control of product development in 1970. Alberto dreamt of becoming an architect, but his father demanded that he join the family business instead. It is widely believed that his thwarted artistic ambitions were behind his decision to pull the venerable firm into a whole new market.

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September 08, 2016

In the news ... September 8, 2016

3 Steps To Creating A Killer Small Business Content Marketing Strategy

Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.

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5 Low Cost Marketing Strategies For Small Business

The competitions among small business is high. To compete effectively, business owners need to be ready to give marketing all it takes. And really, no matter how outstanding the product of a particular business is, without getting it to the views of the target customer, the business will hardly make any profit. As indicated above, marketing is a core part of any business operation. It can make the difference between a blooming business as well as struggling business.

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What’s your IT department’s strategy for website downtime?

Website disruptions are more than a mere annoyance. They can quickly add up, leading to declines in productivity and revenue. These website errors not only affect your end-users, they also pull key players away from other projects to help put out the fire to avoid major profit losses.

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September 05, 2016

In the news ... September 5, 2016

'5 Roles Of A Chief Digital Officer'

A Chief Digital Officer (CDO) can help an organisation drive growth by converting traditional "analog" businesses into digital ones using the potential of modern online technologies and data. The responsibilities are varied and still evolving & in fact could lead a CDO to take over as the head of an organisation.

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The Dark Side of Content Marketing

"Create awesome content." "Deliver value." "WOW your users." "Master the art of storytelling." "Users will find your content online." "Build relationships with customers first, they will buy when they need."

We've all heard it and it all sounds great.

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'Brilliant marketing': Organic Gatorade — the latest in health hype?

Sports drinks have long been criticized by health advocates who claim, for most people, water is better than a sugary, flavoured drink for hydration when exercising.

Now, sports drink giant Gatorade is rolling out a certified organic version of its drink in the U.S. and will look at bringing the product to Canada.

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