« December 2016 | Main | February 2017 »

Posts from January 2017

January 30, 2017

3 Tech Tools To Get More Attention In Your Trade Show Booth

Trade shows are considered by many to be a marketing medium that is rooted in old-school methods. It’s where people gather and talk, face-to-face, in a marketing backwater left behind by the tech revolution.

Nothing could be farther from the truth. Successful trade show marketers have embraced and integrated some of the newest major technologies. This tech-infusion has helped them attract more attendees to their booths, and improved their company image as being more modern and relevant.

Here are three of the most popular and growing technologies that exhibitors are using in their trade show booths:

  1. iPads

The iPad (and their less-well known cousins the Tablet Computers) have revolutionized trade shows. iPads allow a booth staffer to carry with them anywhere in their booth a completely self-contained presentation tool. With an iPad, a booth staffer can show visitors photos of products, pdfs of product brochures, client interview videos, presentations (from either a PowerPoint file or a custom-made app), or simply navigate their company website to the most relevant info that supports each individual conversation. All the while using the touchscreen rather than having to use a separate mouse and keyboard. It makes for a smoother, more personalized, and ultimately persuasive conversation.

  1. Touchscreen Flat Screen Monitor

The advantages of the iPad (except for the portability) also hold for its big brother, the Touchscreen Flat Screen Monitor. These have come down in price to the point that more exhibitors are embracing them to allow for a similarly smooth and versatile presentation, but with a larger screen that increases impact and better communication when booth staffers are talking to a group, rather than an individual. They may be sitting on a table, or even embedded in a table top, or they are mounted onto a backwall. As these are more expensive than an iPad, consider renting them for your first show as a trial. If they work well for you, then consider buying your own, depending on the number of shows you exhibit at each year.

  1. LED Backlit Graphics

Backlit graphics have long been a popular visual tool to attract more attendees to your exhibit, especially in the sometimes dimly lit show hall. In the past, backlit graphics required a lot of expensive lights, plus laminated graphics that were delicate and hard to install and transport when scaled up to sizes more likely to make an impact. That has changed for the better, in two important ways. One, LED lights have replaced other forms of lights used for backlighting, because they are now much less expensive, can have a bright white color, and require less electricity, and give off little heat. Also, fabric graphics have evolved in price and construction so that a large fabric graphic can be backlit without need for image breaks or a light diffuser. This double improvement has unleashed the power of backlighting to create much higher impact exhibits. There are entire backwall displays and even island exhibits that have been built completely with backlit graphics.

To bring the attendee stopping-power of technology into your trade show exhibit, consider adding iPads, touchscreen flat screen monitors, and LED backlit graphics. These three tech tools are used by more of your exhibiting peers, and for good reason: because they work! Give them a try, and see your booth traffic and lead counts increase.

About the Author
Brian Gordon is a founding partner of Skyline Toronto, helping companies communicate their message through trade shows, events, and related displays. Clients include a broad spectrum, from Fortune 500 companies to small home-based operations. Areas of expertise include message creation, graphic and architectural design, exhibit display design and build of all sizes, set up and dismantle services locally and throughout the world, repair services, and educational trade show related seminars. Brian can be reached via his website at http://www.skyline.com/toronto-exhibits.

January 23, 2017

What Work-At-Home Professionals Need to Know About Marketing

As business processes and technology advances, the number of work-from-home professionals are increasing each year and the trend isn’t slowing down any time soon. It’s clear why more people are choosing careers that allow them to work from the comfort of their home.

Working at home can be flexible, affordable and more time efficient for both the self-employed individual and the employer. While a good number of freelancers and employees choose to work from home part time, more are choosing to make the transition into a full time schedule.

While moving to a full time work-from-home schedule can be exciting, it comes with its own set of challenges. It’s vital to set up a home office that’s set up for maximum productivity. Freelancers must learn marketing and branding to get clients/customers and build a foundation for themselves.

Work-from-home professionals will also need to choose and learn to use the proper apps and online services to run their business. This article will cover these and other important points to help you establish a career that allows you to work from your home.

1. Build an Effective Landing Page

Landing PageEverybody knows how important it is to have their own website. However, not enough professionals focus on building an effective landing page after they get their website set up. A landing page is basically the page that your web visitors land on after they’ve clicked on your ad or a link on the web.

The most important thing that your landing page should have is a purpose. For example, if the purpose is to generate email leads, then you must use a design and copy that convinces the visitor to subscribe.

Trying to build a landing page for your main page is probably the most challenging as you’ll have to figure out what kind of approach will resonate most with your audience. In this case, you’ll need to do a lot of research to design a landing page for your core audience and make your brand shine.

Use the right visual presentation and copy to engage your core audience while communicating your brand identity and message. Again, the most important thing is purpose and you’ll want a clear navigation path for whatever goal you’ve set for your site.

2. Pick the Right Apps and Online Services

Pick Your Apps
Apps and online services can help you do everything from setting business tasks to run on autopilot, organizing your business processes, to accepting payments. While you have many choices available to you, you want to boil the apps down what will help you with marketing and running your business.

If you’re building a SEO campaign, look for web services that help you manage and build your campaigns. If you’re constantly on the go, look for an app that lets you work remotely on your home computer. As you get more serious, you’ll want to use apps that help you manage your time and manage projects.

3. Be Serious About Your Social Media Game

Having a social media presence is more important than ever. While there are many social media platforms, you want to focus on platforms that is suited for your business model. For example, LinkedIN is best for B2B while Facebook is more for B2C businesses.

To make social media work, you want to stay active on social media and engage your followers. You can do this by regularly pushing out content and promoting your social media pages on your websites. You also need to look at your social media pages regularly to see what your followers are saying and how they’re responding to your content.

4. Create a Productive Home Office

Simple Home Office SetupWhile working at home is convenient, it’s easy to get lost in distractions and regular interruptions. That’s why you have to take your home office seriously.

Start off by working in a space that has very little foot traffic and noise so that you can focus on your work. Then, set a strict work schedule and make sure the family knows that you’re not to be bothered during work hours unless it’s an emergency.

Finally, make sure your office space is equipped with everything you need and is clearly organized. Don't forget the basics – in order to keep your office functional, you need to take care of it regularly, and perform maintenance tasks, just like the rest of your home. You want to prevent yourself from getting sidetracked by not having the things you need or getting lost in a messy environment.

5. Put More of Yourself Out There

Social MediaIf you want to really establish yourself as a work-from-home professional, you have to put more of yourself out there. If you have a social media account, try
to engage your followers by setting up surveys, doing Q&As, running contests and replying to their posts. If you receive an emails from industry peers, take the time out to partake in a conversation or respond to their questions.

If there are industry events or stories that are happening, try to be a part of it to develop some presence. Small actions like these will help you generate leads, build your brand equity and help you develop important relationships.

Bonus Tip: Use Influencer Outreach

If you’re going to use social media, then it’s important that you reach out and develop a relationship with influencers.

Influencers are individuals in their respective fields that have a strong standing or following. By building relationships with influencers, it’ll be easier to get your content distributed, get your products/services reviewed or promoted, receive press coverage, secure business partnerships, and more.

You've got the info, now get to work.

To sum up, working from home has many benefits but it's not without its own challenges. You need to learn how to market and brand yourself, set up a productive work environment, learn how to use technology to your advantage, and constantly put yourself out there. All of this is far from an easy undertaking, but it will be more than worth it once you build a foundation for yourself.

About the author
Jeff E. Brown is a creative professional, a solotrepreneur balancing the career of a self-taught handyman and DIY expert with a knack for interior design and a writer. His two dogs keep him company when he's working on something or typing, while he spends his free time gardening or hosting barbeque parites in his backyard. You can reach Jeff via About.me/jeffebrownwriter.

January 16, 2017

Six web design tips that improve website conversion rates

Web-design-tips-that-improve-website-conversion-ratesYou can improve your sales even if your website traffic remains at the same level. This is due to a new online marketing tool called Conversion Rate Optimization. These are not radical changes, but minor adjustments to customize the content of the website to meet the needs and desires of customers that you want to convert into buyers. Let us explain what it is about. You will see how easy it is.

Opt for a responsive web design

First of all, your website must be mobile responsive. Today people are too busy and do not have much time to sit at the computer and look for what they need. Instead, they prefer to use the phone on every occasion, while waiting in the line, riding a bus, on a break at work. Therefore, your website must have a nice look and be functional on mobile devices, as well as on the desktop.

Navigation helps a ton to convert into a potential buyer

A navigation menu is a guideline for your customers. It must be in a prominent place, visible and at an optimal size. Keep it simple. This is always better and looks nicer. Have enough information and it will be easier for visitors to manage. A winning combination! If you lead your customers smartly through your website, they will soon become your buyers. And that is the goal.

SEO is a thumb rule

As you already know, SEO is vital for ranking your website. But you must use it in the right way. It's not enough to use it randomly or partially, you must keep continuity as well as quality. SEO, at the same time, reduces advertising costs and increases conversion rates as the percentage of customers who complete a call-to-action rises. A proper SEO will boost the traffic on your website, which will increase conversation rates and thus your revenue.

Choose a simple design over complex noise

Everything, that has previously been modern in website design, like animation or flash, you should avoid. What is relevant is a simple design, without unnecessary content. The simple, nice and flat layout is much better than an overcrowded one. If a customer’s experience is not good, they will probably leave the website. On the other hand, simplicity and symmetry are always a pleasure for eyes. Pay attention to this.

Publish great content

The content of the website is crucial. It boosts traffic and increases conversation with customers. Content can be in the form of articles, images or videos, depending on the purpose of your website. Whatever you put on the website must be interesting, intriguing and, if possible, unique. You can collect ideas from others, but you should have your own content, focused on what your website is about. On the Internet, you can find a lot of advice on how to start a blog.

Customize in placing the social media feeds

Social icons should be placed in a sidebar or footer. This will be enough. After all, social media should be used to attract customers to your website, and not to be dragged from your website, shouldn't it? Small icons on the side will not detract from the text that visitors should read. If they want to see your activity on social networks, they can easily push the linked buttons.

Author bio: 

Vincent Hill is an expert writer who writes on different categories like start blogging, content writing, blog design and much more. His writing is not only descriptive but also meaningful. He loves to share his ideas on different categories.





January 11, 2017

In the news ... January 11, 2017

It's time brands woke up to the incentives for understanding disabled people

Failing to meet the needs of disabled people is not just discriminatory, but risks missing out on a massive market opportunity, writes ThinkDesignable's founder.

Gone are the days when "disability" was a conversation reserved for charities and hospitals. As a society, we are starting to recognize that brands and agencies are accountable for representing all of us.

Read more

Marketers of the Year: BMO’s CMO Effect

With everything from fingerprint scanning to chatbots going mainstream, banking today is not what it was in your parents’ day (or maybe not even your older sibling’s, for that matter).

Yet focusing on the simple, physical act of saying “hello” to a customer is just one of the ways BMO Financial Group is making itself stand out, a strategy CMO Connie Stefankiewicz pushed North America-wide.

Read more

In a digital media world, all that matters is your time

In 2011, 20th Century Fox released the film “In Time,” starring Justin Timberlake and Amanda Seyfried. According to Wikipedia, the movie “takes place in a society where people stop aging at 25 and each has a clock on their arm that counts down how long they have to live.” Perhaps unsurprisingly, given the above attempt at a plot summary, the film has garnered a 36 percent rating on Rotten Tomatoes; even I, a sci-fi aficionado, found the movie confusing and boring.

Read more


January 02, 2017

5 Tricks to Improve Your SEO in 2017

5 Tricks to Improve Your SEO in 2017 that your competition never sleeps, begin a new 2017 year ready. The best way to improve your ranking is the proper and up-to-date search engine optimization (SEO). So, let’s see what you should do to be in the first place in the search engine.

Content Aggregation will get Bigger & Better

To attract visitors to your website and convert them into potential customers you have to provide them with everything they need, what they are looking for. In this sense, content aggregation is paramount for SEO. Through content on your website you attract an audience. It is very important to determine the right keyword or phrase that will lead a search just to you. Think like those to whom you are addressing. What is the word on which you would base the search for what you need?

Use Infographics As SEO Tactic

Since the infographics is a combination of info data and graphics, or better say it displays information in a visual way, be sure to find exactly the one that will best contribute to your ranking. Find a topic that is currently the most topical and publish an article on this topic with the appropriate Infographics. This will bring significant traffic to your website, make backlinks and increase your website’s credibility.

Craze of Mobile Apps Will Grow

Since we live the fast lives and often should be quickly and immediately informed, and the only device that is always available is our mobile phone, if your website is not mobile optimised then do not hope to achieve success. Furthermore, it is impossible to achieve a good ranking if your website does not have the appropriate links to mobile apps. This is imperative today. If you do not know how to do that, you may search Manchester SEO services and find help.

Video Content Will Prevail

It is known that the video leaves a much better impression on the website visitors, your potential customers or clients, but did you know that if you put a video on your website, you will get higher ranking in the search engines? It's enough to put the introduction video for example, and you'll be on the first page of Google search. This trend has already been accepted in 2016 but will be even more topical in the following 2017 year. Keep this in mind when you begin with yearly changes on your website. In doing so, make sure that the content of the video is consistent with the content on your site.

Responsive Design Is The Key To Success

What is responsive design? It is a design of your website that is optimised for the different sizes of the screens. This means that your website must be mobile-friendly. To do that, you must optimise it for a mobile view as well as for the desktop and tablet view. You have to adjust a proper size of the images and fonts, not to be either too big or too small, but just a perfect. Also, put links far enough from each other. Everything must be clearly visible and with easy access no matter whether the website is opened on the desktop, tablet or mobile device.

Welcome to One Degree

  • OneDegree.ca is one of Canada's leading online publications about digital marketing, online communications and social media -- penned by some of Canada's most insightful and innovative internet marketers. Thank you for visiting!

    OneDegree.ca on Twitter OneDegree.ca on Facebook OneDegree.ca Bookmarks on Delicious OneDegree.ca on YouTube OneDegree.ca on Flickr OneDegree.ca Primary Feed

Subscribe to One Degree

  If you wish to donate to One Degree, please use the button below to send your donation via PayPal:

We are looking to grow and enhance the site.

OneDegree has been serving Canadian online marketers since 2003. There are over 2500 archived posts and over 3500 comments by some of the top thought leaders in Canada.

One Degree with FreshGigs.ca

  • FreshGigs.ca is Canada's jobsite dedicated to marketing, creative and business professionals. Search or Post Jobs Today.