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Posts from February 2017

February 27, 2017

Why You Should Consider Implementing Live Streaming as a Marketing Strategy

In case you’ve missed it, 2016 was a big year for live streaming. Companies ranging from Nestle to Southwest Airlines have incorporated real-time content into their marketing strategies. With live streaming appearing to be more than just a trend, here are 3 reasons why you should consider this powerful tool:

  1. Real-time Interaction

Traditional video marketing has long been a popular method for engaging an audience. However, in this day and age, when online users are constantly seeking immediate gratification, nothing is more powerful than real-time content.

Live streaming creates an enriching customer experience by providing the opportunity for one to instantly interact with your content. For instance, your audience can share their opinions about whatever they are viewing with other users. This is great if you are introducing a new product or want feedback on changes you could make for the future.   

  1. Humanizes Your Brand

By making yourself more accessible to your followers, you are making your audience feel more connected to your brand. This is important, especially among a millennial audience, who are more likely to support brands that are transparent.

For instance, you could show how your products are manufactured. You could also give your audience a behind-the-scenes look at the office and show the people who make your company run.

Yes, there are many things that could go wrong with going live — the connection may be shaky, the audio may be poor, or you may lose the stream completely. However, this is all part of the appeal with going live. This gives a feeling of authenticity and realness that can truly humanize a brand.

  1. It’s Simple and Cost-Effective

In just a few minutes, you can be connected with your audience, anywhere in the world. All you need is a strong internet connection and a good camera that is ready to shoot.

Live streaming will also cost you less than conventional video content. Since live streaming is meant to portray a “raw” aura, there won’t be a need for a video editor!


Author JesusJesus Sifuentes is an entrepreneurial-minded professional passionate about creating impact through purpose-driven work. He is currently the Communications Strategist at Karina Social – a Marketing and PR agency. If you require assistance elevating your brand, don’t hesitate to give them a call!


February 20, 2017

How To Use Visualizations to Boost Productivity

Exploding amounts of data and new technologies threaten to overwhelm companies with more information than they can possibly utilize. The use of visualizations, however, has helped many organizations unify and unleash the power of multiple data sources to make them more productive and competitive.

Large companies routinely demonstrate the impact Big Data can have on sales, employee development and collaboration, although businesses of every size can benefit. 

Research shows that almost two-thirds of all people learn visually. Knowing this, you can understand why the business world places so much emphasis on data visualizations. Still, many organizations rely on text documents, spreadsheets and notepads for critical processes.

Rather than allowing you and your firm to miss the benefits that come with visualization, apply the following strategies and boost your business productivity:

  1. Brainstorming With Mind Maps

Mind Map
You can begin utilizing visualizations right now using basic tactics such as mind mapping. If you start to organize your thoughts in a graphical way, you will quickly recognize what mind maps can do for everyday decision-making processes.

Unlike a list, a mind map can help you demonstrate the relationships between various tasks, ideas and options and use that information to increase your productivity. 

Begin a mind map by placing a topic in the center of a page and then draw lines to relevant ideas and subcategories. As part of the process, you can use various colors and shapes to highlight different types of information. At the end of your session, you will have a page that reveals the full context of your thoughts in a single glance.

Of course, many software products are available that help you create, share and publish mind maps so that your ideas are never stuck on paper.
Mind mapping work so well because it engages both sides of your brain resulting in better ideas and solutions for all your tasks. The creative aspect of mind mapping helps you stay focused and engaged during your planning and decision-making processes. 

  1. Turn Boring Into Appealing

Creating visualizations can help you stay engaged in boring activities and tedious decision-making processes.

Software tools for businesses such as Microsoft’s Power BI application provide you with interactive features hat make analyzing large amounts of data easy and fun. Although developer tools for Power BI are available, you can easily utilize the drag-and-drop user interface to integrate data sources, define relationships and produce reports. 

The ability to transform mundane tasks into exciting challenges makes visualization a vital tool for businesses that hope to use Big Data to their advantage.

By representing information in the form of charts and graphs, you can detect and interpret trends based on numerous sources of data. In your career or business, you can create a sustainable competitive edge by using visual tactics to master the ever-increasing amount of information that is available to you.

  1. Visualizations in Employee Training and Teamwork

Business Plan
Not many companies use imagery as part of their training and development program. However, news of how visualization has impacted the programs operated by large companies is encouraging more small and midsize businesses to give new methods a try.

Simple tactics such as the provision of graphics that demonstrate the meaning and relevance of certain concepts can substantially increase the understanding and retention of important information. For example, graphical representations of processes can reduce the time employees spend in training. Showing employees photos of customers can dramatically improve the quality of service supplied by employees. 

Interactive visual systems can rapidly build employee proficiencies and thereby shorten the time required for new employees to become productive. Adding additional visual elements, such as mind mapping can help employees work better in team environments while boosting overall engagement.

Visualizations are now an essential part of any effort to increase productivity in business settings. Companies, business owners and managers who once felt overwhelmed by information can now embrace Big Data and analyze it in ways that help them adapt to internal and external trends.

Meanwhile, the collaboration benefits of visualization have made teams more productive than ever before. Training programs, enhanced by visualizations, reduce the cost of onboarding employees and help companies maintain cutting-edge, highly proficient labor forces.

You should explore ways to use visualizations to improve the results of your brainstorming and decision-making sessions. Leverage the natural human preference for visual learning and increase your business productivity as you and your team reach your business goals.



February 13, 2017

5 Sales Management Tips for Distributors

Finding it hard working your way as a sales manager for distributors? Worry not as you are not the only one. We give you tips below on how you can make it easier for you.

Hire The Right Salesman

This is the one of the if not the most important aspect. Hiring the right salesperson is key as he will be representing you, your team, and the whole company to the public. Some of the characteristic that might help you in finding the right guy is that he ought to be persuasive, charming, and people oriented. He ought to be open to training, plus he ought to know how to be smooth when answering questions about the company.

Finally the right salesman is someone you can see yourself. This is because the right salesman might be the next you. He should be someone you have established rapport with.

Build Long-Term Relationships

Even though you are a sales manager and you are an employee, that does not mean that you should not build relationships with the people around you. Harness camaraderie with your team ad fellow managers, maintain a good working relationships with your channel partners.  Remember that your distributors are proprietors and entrepreneurs. Therefore, they are worthy of your respect at all times.

Bear in mind that every one of us has our own way of maintaining our relationships. A great manager is one who can maintain relations with all the different types of people be it distributor, retailers, or colleagues.

Discuss What is Needed to Succeed

Set SMART goals. What are smart goals? They are specific, measureable, attainable, realistic, and time bound goals. Obviously an acronym, but these goals are also smart because of what they stand for.

Before aiming for anything, talk for with your team and set these smart goals.  A bad goal is something like “we willdistribute all required deliverables by month end.” A smart goal for ten people who has a quota of 15,000 for two weeks is “We will distribute 150,000 pieces of deliverables in two weeks time.” The second one is more specific as it gives how many pieces the team will need to distribute.  It is time-bound as it gives a deadline. It is more measurable, realistic and attainable as it compels the team to reach the quota that they have.

Build A Good Network

Sales teams are often divided based on geographical territory. Within a particular geographical territory there might be many dealers of same brands or different brands but of the same industry This is why creating a network and maintaining good relationships important for manager. This network, together with what you can consider as the the Ultimate Shopify Review Guide can come in handy at anytime. A player might anytime change over to the distribution of your brand. Likewise, you too might find a long list of retailers necessary to distribute your products. In this case your network will assist you as it will play a crucial role as the more people you get to know,the more new channel members you add to your network, the more likelihoods of success you have.

Provide Good Customer Service

Just like maintaining good relationships with your colleagues, partners, and dealers, the number one person that you should please is always the customer.  If the customer has any questions, make sure to address them. If you do not know the answers, tell them that you will get back, and make sure to do so. Remember that word of mouth is a great marketing tool, and this will always be from good customer service.

Author Bio:

Julian Hooks the brains behind the Advertising Commissions digital marketing agency. Helping businesses grow their presence on the web is one of his many passions. Check out his Ultimate Guide to Local SEO or the Ultimate Shopify Review Guide for eCommerce.

February 06, 2017

In the news ... Feb 6, 2017

Traditional media develop online strategy for survival in digital age

BUILDING online communities is a key survival strategy for the operators of traditional media in an age of digital transition along with creating original content, media experts suggest.

“Viewership via both TV and online platforms is growing together. Digital content distribution will never kill or replace the way we consume TV shows on normal screens,” said Chalakorn Panyashom, chief operating officer of Workpoint Entertainment, broadcaster of the Workpoint TV digital channel.

Read more

Report to offer 'ideas' for stemming crisis in Canada's media sector 

OTTAWA - Canada's news industry finds itself at a mission-critical crossroads, and needs a helping hand if it is to resume its role as a guardian of democracy, says the author of a major study coming Thursday that is expected to offer a road map of sorts.

The Public Policy Forum study, funded in part by the federal Heritage Department, explores the dramatic decline in the newspaper industry over the past two decades, and how massive layoffs and revenue declines in the professional news business are affecting democracy.

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Forrester: Digital media spending to hit $118B by 2021

Forrester’s US Digital Marketing Forecast: 2016 to 2021, which the company shared with Marketing Dive, anticipates that digital media spending will reach $118 billion by 2021, but spending is expected to slow as marketers begin emphasizing quality over quantity in digital ad spending.

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Facebook boosts longer videos in algorithm change

Facebook is changing the way it ranks videos in the news feed algorithm, per a company news post.

One of the signals Facebook uses to rank videos is percent completion and that signal previously unintentionally penalized longer videos. The revamped signal weights completion percentage more heavily the longer the video effectively removing the accidental penalty.

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