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August 18, 2017

In the news ... August 18, 2017

All digital solutions aren't created equal

BOSTON — If there's any one message to come out of the eTail East conference and expo this week, it's that there are no one-size-fits all solutions to a digital strategy.

ETail East attracts a myriad of brands, all looking for actionable information and solutions to today's digital problems. It's a mash-up of merchants, big and small, old and new, all navigating a changed selling environment.

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Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others (TOFU marketing, anyone?), it can still be difficult to discern what’s what.

Immersive, experiential, and multisensory are new marketing buzzwords used to describe content that includes video, events, or experiences. But what do these terms actually mean, and how are marketers utilizing these techniques to achieve their goals?

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Toronto university cancels 'free speech' event after Charlottesville

A Canadian university has cancelled an event on the "stifling of free speech", citing safety concerns following the violent protests in Charlottesville.

Featuring controversial speaker Faith Goldy, the event was organised by a visiting Ryerson University tutor.
But on Wednesday, the school cancelled the 22 August event because it said it could not guarantee public safety.
The clashes in the US claimed one woman's life when a car ploughed into a crowd of anti-fascists.

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Rebel Media meltdown: Faith Goldy fired as politicians, contributors distance themselves

Rebel Media, the far-right news organization that Ezra Levant built from the remnants of the Sun News Network, appeared in near total meltdown on Thursday, losing more high-profile contributors, facing accusations of financial mismanagement and being shunned by leading conservative politicians as the shock of the Charlottesville neo-Nazi protests reverberated through Canada.

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