One Degree

About One Degree

Update March 1, 2010: One Degree back in active publication.

One Degree is the central gathering place for Canadian Online Marketers. Founded by industry veteran Ken Schafer in 2003, One Degree was purchased by Kate Trgovac and a small group of investors in 2007. In 2010 Peter Mosley purchased One Degree.

One Degree's contributors are some of Canada's best, most insightful and innovative internet marketers. Each day One Degree serves up what you as a Canadian online marketer need to know. We cover all aspects of online marketing and offer in-depth analysis, commentary, best practices, real-life experiences, and general insights from digital and social media marketers across Canada. In addition, we read the feeds and filter the mailing lists to make sure that you get the links that matter.

Our long-term goal is to make this the definitive and central resource for all Canadian marketers looking to understand what works and what doesn't when it comes to online and social media marketing.

We hope that you will join us on a regular basis. To stay on top of things, you can sign up to get e-mail notification of recent posts or better yet, add our feed to your reader for instant updates.

Who Is One Degree?

Peter Mosley

A Netizen since the mid-eighties, an Internet Pioneer and international speaker, Peter was a founding member of MAGIC (Macintosh Awareness Group in Canada) BBS (Bulleting Board System) where he had the very first advertising related web page (The 4000th web page!) in 1992 with Magic Media's "Adrap".

Peter has held senior managerial posts in the advertising and multimedia industries (BBDO, FCB/Ronalds-Reynolds, Mackerel Interactive, USWeb/CKS and marchFIRST) as well serving on the client side as President and CEO, Member of the Board of Directors of Peterson Electronics /AVI a publicly traded Canadian corporation in the electronics field.

Peter is a sought after conference, keynote and university lecturer.

He is currently working for Waterloo Environmental Biotechnology Inc. (WEBi).

Peter is on the faculty of the Canadian Marketing Association and has lectured for Georgian College and the Schulich School of Business York University.

He is a President of The Direct Marketing Association of Toronto and The Direct Marketing Association of Canada.

Peter specializes in user experience, branding, effective communications, strategic planning and consults with government organizations, not-for-profits and numerous Fortune 500 companies on areas of Internet strategy.

Pete (The Mose) can be reached at mose [AT] onedegree [DOT] ca.

Why "One Degree"?

Glad you asked:

• One Degree is primarily about connectedness as in “with this site you are one degree away from every other Canadian online marketer” or “from this site you can reach every online marketer that matters.”
• One Degree is all about Canada and it gets cold up here sometimes (maybe even 1°)
• And finally we aim to have a narrow focus, dealing exclusively with online marketing and that “thin slice” approach is about 1° of arc.

Editorial & Commenting Policy

• All contributors are editorially independent and their opinions are their own. Our opinions are exactly that – opinions.
• Occasionally we will include paid job and event listings and other paid announcements we feel have merit and deserve your attention. All paid listings will clearly be marked as such.
• Contributors may not promote services that they have a financial involvement in without full disclosure.
• Submissions from readers are welcome. Check out our Contribute page for details.
• Comments are open (except for Captcha's). We'd like to keep it that way. So .. please be constructive in your criticism. Play nice with others - there's a human at the end of every post. Own what you say - we will delete anonymous comments. And any others that we consider hateful, libelous, or just generally uncool.

One Degree is a pmm publication.

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