Update March 1, 2010: One Degree back in active publication.
One Degree's contributors are some of Canada's best, most insightful and innovative internet marketers. Each day One Degree serves up what you as a Canadian online marketer need to know. We cover all aspects of online marketing and offer in-depth analysis, commentary, best practices, real-life experiences, and general insights from digital and social media marketers across Canada. In addition, we read the feeds and filter the mailing lists to make sure that you get the links that matter.
Our long-term goal is to make this the definitive and central resource for all Canadian marketers looking to understand what works and what doesn't when it comes to online and social media marketing.
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A Netizen since the mid-eighties, an Internet Pioneer and international speaker, Peter was a founding member of MAGIC (Macintosh Awareness Group in Canada) BBS (Bulleting Board System) where he had the very first advertising related web page (The 4000th web page!) in 1992 with Magic Media's "Adrap".
Peter has held senior managerial posts in the advertising and multimedia industries (BBDO, FCB/Ronalds-Reynolds, Mackerel Interactive, USWeb/CKS and marchFIRST) as well serving on the client side as President and CEO, Member of the Board of Directors of Peterson Electronics /AVI a publicly traded Canadian corporation in the electronics field.
Peter is a sought after conference, keynote and university lecturer.
He is currently working for Waterloo Environmental Biotechnology Inc. (WEBi).
Peter is on the faculty of the Canadian Marketing Association and has lectured for Georgian College, the Schulich School of Business, York University, is a Board Member and Past President of The Direct Marketing Association of Toronto. He is currently on the Program Advisory Committee (PAC) for the Social Media Communication Certificate at Seneca College.
Peter specializes in user experience, branding, effective communications, market strategic and consults with government organizations, not-for-profits and numerous Fortune 500 companies on areas of Internet strategy.
Pete (The Mose) can be reached at mose [AT] onedegree [DOT] ca.
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One Degree is a pmm publication.
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