From her early days in the music scene, Adele never wanted to be the rock star - she wanted to help others shine in the spotlight. With that foundation, she became a marketer, stepping first into entertainment PR, then later helping to build big and small brands in both B2B and B2C channels. She has hands on experience in technology, non-profit, consumer products, property management, retail and manufacturing sectors.
In 2000, as one of the co-founders of DigitalEve International, a non-profit organization for women in technology, and as Executive Director of the Vancouver chapter, Adele learned about community building from the ground up and how the power of passionate participants can achieve incredible feats. This learning has been instrumental in understanding, communicating with and being part of the emerging social media segment, and knowing how to help clients successfully navigate these new waters.
Part techno-geek, part marketer, with over eighteen years marketing experience behind her, Adele is based in Montreal, blogs about marketing and social media at Marketing Monster and is Principal at McAlear Marketing. Reach her at email@example.com.
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