The truth is Marketing is Adina Zaiontz's guilty, geeky passion. She once spent an entire summer backpacking through Europe, while surreptitiously photographing British and Italian transit ads.
For 10 years, Adina has been advancing the field of online marketing in Canada and advising senior executives in all industries on how to optimize their online marketing strategy to adapt to the changing consumer landscape.
As the National Trade Marketing Manager for Yahoo! Canada, Adina manages the B2B marketing effort behind Yahoo's multi-million dollar media sales and search business.
Her marketing career has included managing online marketing projects for Canada’s largest media companies. As Online Producer for Rogers Media Publishing, Adina ran the online advertising business for some of Canada’s top B2B publications. During her tenure at Canadian business publishing giant Business Information Group, Adina developed DM campaigns and launched the online editions for industry-leading mining and environmental publications.
Through her consulting practice, Adina has assisted businesses ranging from dot com start ups to brand name companies like BMG Music and CIBC sharpen their online and traditional marketing strategies.
Adina has been involved in numerous marketing associations, including Circulation Management Association of Canada (CMC), and is currently part of the Canadian Marketing Association's Digital Council. She has been a featured speaker on the topic of online marketing at several conferences in the US and Canada.
Adina is a graduate of the Schulich School of Business at York University. She currently resides in Toronto, Canada with her husband and their new baby daughter, and writes blog posts at 3AM.
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