One Degree

Alexa Clark

Alexa Clark is a serial entrepreneur, photographer and social media addict currently based out of Toronto, ON. Her business endeavors include founding Ellipsis Interactive Consulting - one of the first exclusively New Media focused talent agencies in Canada in 1997; building and writing TheApprenticeBlog.com for 5 seasons, when she sold it; creating and publishing the CheapEats Restaurant Guide series selling over 15,000 copies so far. Alexa has been using the Internet regularly since 1984. (Yes, it was around then, and so was she.)

Prior to launching her first business, Alexa ran the technical and production side of an interactive marketing boutique as the Senior Technical Manager where clients included: YTV, GM, The Junos, RBC, IBM, Nortel. Alexa also worked at Nortel, Bell Northern Research, Cognos, and IBM as both a techie (programmer/software designer) and a suit (project manager/team lead). Alexa has a BMath from the University of Waterloo.

Posts:

Why Aren't You On The Roster?

David Alston of Radian6 on Measuring Awareness to Action at eMetrics Toronto 2009

Eric Pierni from Kijiji on Listening to Your Data at eMetrics Toronto 2009

Manoj Jasra from Shaw Communications on Web Analytics Attribution Strategy at eMetrics Toronto 2009

Dominique-Sébastien Forest from Quebecor on Mobile Marketing and Media Trends at eMetrics Toronto 2009

Katie Paine from KDPaine & Partners on Measuring Social Media at eMetrics Toronto 2009

Mitch Joel from Twist Image on Twitter as Market Research Tool at eMetrics Toronto 2009

Aseem Chandra from Omniture on Mobile Channels and Marketing Metrics at eMetrics Toronto 2009

Christine Sonnabend from the US Holocaust Museum on Web Analytics at eMetrics Toronto 2009

Don Tapscott on the Net Generation in Canada (Part 3 of 3 Part Interview)

Don Tapscott on the Net Generation in Canada (Part 2 of 3 Part Interview)

Don Tapscott on the Net Generation in Canada (Part 1 of 3 Part Interview)

Jascha Franklin-Hodge on Online Political Campaign Strategies and Tactics at MIXX Spring 2009

Fernando Barbella on the Doritos "Bring Back the Slow Dance" movement at MIXX Spring 2009

Ryan Wolman of Henderson Bas on integration of TV and Digital Brand Properties

Ilona Posner of CFC Media Lab on Website Usability

Interview with Alex Langshur, President of PublicInsite

Di Gallo of cineplex.com on Respect for Your Community

Nadia Nascimento, Product Strategist for memelabs, on the importance of risk

Missy Suicide from Suicide Girls on Community Building

Interview with Jim Sterne, Founder, eMetrics Marketing Optimization Summit

Portable Office - Alexa Clark's 2008 Favourite Thing

Inspired By A Single Tweet - HoHoTo Redux

Steve Rubel, from Edelman and MicroPersuasion.com, on Reputation, Agency Involvement and Wordle

Shelly Palmer, author and host of MediaBytes, on Digital Media

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