Clay currently serves as the online marketing director and chief blogger for MovieSet a startup in Vancouver. Clay completed his Masters in Business Administration at Simon Fraser University in 2006 with a specific focus on marketing. To complete his degree, he conducted an original research project that studied how to create an appealing website for a movie in order to facilitate positive consumer attitudes and behaviors toward the film. He has a unique perspective on how to market to film consumers using the Internet and combines this knowledge with his experiences in the high technology industry with companies like Research In Motion.
Clay considers himself an ethical marketer (yes, there is such a thing!). And he has a particular interest in green marketing. He is also a huge fan of horror movies, and enjoys working on movie ideas in his spare time. He one day hopes to write and market his own films as well as be involved in a zombie holocaust.
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