One Degree

David Dougherty

David is the Vice President of Strategy at Trapeze, a leading full service interactive agency based in Toronto.

Widely recognized for his ability to provide strategic thought leadership, David is often called on to generate unique insights into consumer behaviour and identify new and emerging interactive marketing opportunities for Trapeze's prestigious list of clients, including: Disney, Volkswagen, Cineplex, CBS Television, RBK Hockey and Sobeys.

David helps Trapeze's clients develop holistic interactive marketing strategies involving tactical executions in a number areas, including: Social Media Marketing, Search Engine Marketing and Search Engine Optimization, Online Advertising, Blogger Outreach and Digital PR, WOM and Viral marketing campaigns, eCRM and member Loyalty programs. David's Strategy practice group brings an increasingly important element to the comprehensive set of strategic, creative, and technical marketing services that Trapeze offers.

With an honours degree in Marketing from the University of Ottawa and a post-graduate in Internet Business Technology from Selkirk College, a certificate in E-marketing from the CMA and advanced certificates in Search Engine Marketing and Web Site Usability, David is one of the agency world's most knowledgeable new media strategic resources. He is a also a Qualified Google Advertising Professional and Yahoo! Search Marketing Ambassador. He can be reached at david[at]trapeze[dot]com.

Posts:

Optimizing Your PPC Quality Score - Part 2

Optimizing Your PPC Quality Score - Part 1

Link Building Strategy – “SEO’s Holy Grail” (Part 3)

Link Building Strategy – "SEO’s Holy Grail" (Part 2)

Link Building Strategy - "SEO's Holy Grail" (Part 1)

Keyword Strategy - SEO’s Most Critical Element - Part 2

Keyword Strategy - SEO's Most Critical Element - Part 1

How Strong Are Your Web Pages?

Page Strength and Site Directories

8 Google Videos That Reveal SEO Secrets

Find It!