Derek Lackey Feed

lackeyDerek A. Lackey
President, E10 egency, Inc

derek AT e10egency DOT COMs
905 266 0301

A Marketing and Branding Specialist, Derek brings a creative, results oriented approach to every business challenge. He is the President & Digital Strategist at e10 egency. In a distinguished advertising career of well over two decades, Derek Lackey has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others. His focus since 2006 has been internet marketing - finding ways to effectively fuse traditional advertising with social media.

Derek owned and managed a mid-sized full service advertising agency based in the Toronto area. His creativity and insights around branding and marketing are practical and grounded. As an Entrepreneur he has a healthy respect for activities that produce results and is quick to change tactics when they don't. This background combined with a hands on working knowledge of emarketing positions him as a thought leader in The Google Age of Marketing.

Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.

Posts:

CASL - The Hierarchy of Email Consent

CASL - What Every Marketer Needs To Understand About CASL. Part 1 - The Basics

Start-ups: What It Takes To Win Interview: John Ruffolo, CEO of Omers Ventures

Fish Where the Fish Are

Social Media - Only Build To Own

Email is Dead. Really?

When The Consumer Changes The Way She Buys, Should You Change The Way You Sell?

How to Measure Social Media

Social Media is a Numbers Game

Finding Left Handed Monkey Wrenches for Left Handed Plumbers

Beware of the Man Who Has Read One Book.

Marketers – Go Online or Go Out of Business

The Empowered Consumer, the Free Internet and a Powerful Search Engine

Poof! You’re Gone.

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