One Degree

Joy Boyson

Joy Robson (née Boyson)

A pioneering industry executive, Joy was the 1st Facebook user in Canada. She'll tell you the story if you ask. After more than 20 years in the marketing communications field, she is especially relieved to be in the 21st century with its endless opportunities to measure marketing efforts, apply channel and media management strategies, target and nurture loyalty, all the while creating new and exciting ways to engage customers.

With a proven track-record leading strategy, analytics, business development, marketing and project-based teams in highly competitive markets, Joy is determined, resourceful, spirited but diplomatic. Having worked both client-side and agency-side, she is able to connect internal and external people with technology to make improbable ideas a reality.

Follow @JoyB123

Posts:

The “Will it Scan?” Game:

CRTC Crashes While Looking Through the Rearview Window

Lead, Follow, or Get Out of the Way: Why it is good to be Canadian (or Spanish) in 2008

I Want My Milliseconds! Make Your Online Forms More User-Friendly

Andrea Mandel-Campbell at the CMA's B2B Conference

Warren Jansons of Canoe.ca on User-Generated Content at IAB Big Day in Toronto

Stacey Grant-Thompson from Rogers Canada on Mobile Advertising and Data Rates at IAB Big Day in Toronto

Anwar Sumar of Dell Canada on Self-Directed Content at the IAB Big Day in Toronto

Sean Moffitt on Facebook Friends and WOM Influencers at the IAB Big Day in Toronto

Best of IAB's Big Day in Toronto

UGC in the World of CPG

Web 2.0 Game - Now With Real Prizes!

Marketers Begin Pushing Sepoctonocember

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