Joy Boyson
Joy Boyson is a strategic marketing executive and seasoned management consultant with international experience in applied marketing intelligence and integrated marketing.
With a background in business and technology, she possesses a unique and proven blend of marketing/design ‘soft’ skills and technical/analytical ‘hard’ skills.
Her training and experience create a sound appreciation for the art and the science behind the 3Ds of customer relationship marketing: digital, direct and database marketing.
Posts:
CRTC Crashes While Looking Through the Rearview Window
Lead, Follow, or Get Out of the Way: Why it is good to be Canadian (or Spanish) in 2008
I Want My Milliseconds! Make Your Online Forms More User-Friendly
Andrea Mandel-Campbell at the CMA's B2B Conference
Warren Jansons of Canoe.ca on User-Generated Content at IAB Big Day in Toronto
Stacey Grant-Thompson from Rogers Canada on Mobile Advertising and Data Rates at IAB Big Day in Toronto
Anwar Sumar of Dell Canada on Self-Directed Content at the IAB Big Day in Toronto
Sean Moffitt on Facebook Friends and WOM Influencers at the IAB Big Day in Toronto
Best of IAB's Big Day in Toronto
UGC in the World of CPG
Web 2.0 Game - Now With Real Prizes!
Marketers Begin Pushing Sepoctonocember
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