One Degree

June Macdonald

June Macdonald is known in the Canadian online community for her early work in email marketing while at Canada’s first large online retailer, Chapters Online, and her involvement in the Association of Internet Marketing and Sales (AIMS) building and running the AIMS Discussion List.

Following those heady days of the first dotcom boom, she helped smaller companies take advantage of email and direct marketing online to increase customer loyalty and sales. June just recently joined a large international technology company to re-imagine and optimize their email newsletter program and is loving being back in high tech. She can be reached by email at junemacdonald[at]gmail[dot]com

Posts:

Rewind '06, Fast Forward '07 - June Macdonald

Why I Hate Blogs for Marketing Campaigns

Wish: Reverse Sort for Blog Reading

Two New (Very Good) Email Marketing Reports

One-Click Envy

Be Wary of Email "Trend" Reports

Clicks are People Too -- More from the CMA Digital Mktg Conference

Canadian Net Usage and Views: Think Big

Where's the ad index?

Two Clicks Too Many

Great Day at the CMA Digital Marketing Conference

DMA Requires Email Authentication... and in Canada?

Calgary's Critical Mass Tops Forrester Interactive Agency List

Weblog Usability: 10 Tips from Jakob Nielsen

Email Mangling: Are You Seeing What I See?

FedEx Looks For WOM At DayAhead.ca

Jeeves Supporters Say He Adds Humanity

Global Collaboration at Canadian Portal Igloo

Musing: Digital vs Paper

Holiday Sales Forecast

The Power of Defaults

Henderson Bas Wins Nintendo Canada Online Business

No more Jeeves: is online branding too serious?

MarketingSherpa Readers Rate Search Marketing "Very Effective"

Curiosity: Spam Map

Find It!