One Degree

Kate Trgovac

Kate likes to think that she invented the Internet … but knows that wouldn’t be fair to Al Gore. Instead, she contents herself with her invention of “The Canadian”, a surprisingly refreshing cocktail containing Wild Turkey, gingerale, lemon juice and cranberry juice.

An Internet trailblazer from pre-Web days, Kate Trgovac started her digital marketing career when plain text email was the marketing tool of choice. Over her 17-year career, she has worked for several clients, including Nike, Molson, Nabisco, Procter and Gamble, Fido and Petro-Canada. In 2007, Kate founded LintBucket Media, a boutique marketing agency headquartered in Vancouver that focuses on social media, community building and co-creation between brands and their audiences.

Kate has also been a part-time lecturer in the University of Toronto’s Faculty of Information Studies. Kate writes about digital marketing and technology at her blog, My Name Is Kate . She lives in downtown Vancouver with her wife, Rosemary Rowe, a noted playwright and blogger. The extended dance version of Kate's bio as well as recent and upcoming speaking engagements can be found at KateTrgovac.com.

Posts:

The "Who is Talking About Me?" Edition - Sept 25, 2009 Week in Review

Search and RSS with Sally Falkow of PRoactive Report

In-House SEO with Laura Lippay of Yahoo! - 5 Question Interview

Leveraging Consumer Generated Content with Barbara Coll of WebMama.com Inc - 5 Question Interview

Laura Buchanan on Future Shop's Community and Tech Blog - 5 Question Interview

Sidekicks, Angels and Kings - Week in Review - June 26, 2009

New Study Says Majority of Canadians Have Social Network Profile

Paid Search Quality Scoring - Inside the Marketers' Studio

Universal and Blended Search - Inside the Marketers' Studio

Even More Social Media Stats about Canadians

Canada-specific SEO and PPC Issues - Inside the Marketers' Studio

Looking for Social Media Case Studies?

Where are Marketers Spending their Social Media Dollars?

Health Council of Canada uses Social Media to Promote e-only Report on Team Health Care

IAB Releases 2008 Online Ad Revenue Report - Final Number - US$23.4 Billion

Tuesday Tweetfest

Results from Two Recent Social Media Surveys: 6S Marketing and CNW Group/Leger Marketing

Have Lots of Email Unsubs? Inbox Clutter Isn't the Issue.

adamo.com - The Final Chapter

Eliminate Duplicate URLs - Get the Scoop on the Canonical Tag

adamo.com - The Importance of a Good Domain

Email Marketing and Measurement with David Klein from Aeroplan - 5 Question Interview

Bill Sweetman on the Secret World of Domain Names

Social Media and Social Networking by the Numbers

More 2008 Holiday eCards

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