One Degree

Kate Trgovac

Kate likes to think that she invented the Internet … but knows that wouldn’t be fair to Al Gore. Instead, she contents herself with her invention of “The Canadian”, a surprisingly refreshing cocktail containing Wild Turkey, gingerale, lemon juice and cranberry juice.

An Internet trailblazer from pre-Web days, Kate Trgovac started her digital marketing career when plain text email was the marketing tool of choice. Over her 17-year career, she has worked for several clients, including Nike, Molson, Nabisco, Procter and Gamble, Fido and Petro-Canada. In 2007, Kate founded LintBucket Media, a boutique marketing agency headquartered in Vancouver that focuses on social media, community building and co-creation between brands and their audiences.

Kate has also been a part-time lecturer in the University of Toronto’s Faculty of Information Studies. Kate writes about digital marketing and technology at her blog, My Name Is Kate . She lives in downtown Vancouver with her wife, Rosemary Rowe, a noted playwright and blogger. The extended dance version of Kate's bio as well as recent and upcoming speaking engagements can be found at KateTrgovac.com.

Posts:

Holiday eCards and Microsite Roundup 2008

Steve Rubel, from Edelman and MicroPersuasion.com, on Reputation, Agency Involvement and Wordle

Overhyped or the Next Big Thing? Inside the Marketer's Studio

What Do You Wish Your Agency Could Do?

Canada's Web 2.0 Pioneers - KPMG and Backbone Magazine Announce the Pick 20 Winners

The Rumours of Television's Demise Have Been Greatly Exagerated

Douglas Rushkoff on Word of Mouth Marketing

Sean Moffitt on Key Takeaways from CMA's Word of Mouth Conference

Does Your Website Need a Video Host? Exploring vdoLife.

Michael Port Makes Systems Thinking Sexy Again! Review of "Beyond Booked Solid"

Bloggers - do you use AdWords to promote your blog? (QotD)

Apr 30 - HICKTech - Owen Sound

Interview with Chris Carder from ThinData

Kids Say "Too Much Emphasis on Brands"

What's Next for Advertising and Marketing?

Tips for Getting Through Airport Security AND Breaking Up on Facebook

Open Letter to Microsoft Marketing: If You Want Your Campaign to Be Viral, You MUST Make It Portable!

MobileStorm's "Commercial" for their White Paper on Digital Messaging

Things I'd Like to Share, but Ad:Tech and MarketingSherpa Won't Let Me

Everyone is all a' Twitter - should your brand be?

Happy Holidays ... See You in the New Year on a New One Degree

Final Installment of Holiday eCard and Viral Roundup

Part 2 of Holiday eCard and Viral Roundup

Roundup: Holiday eCards and Virals, Part 1

DMC: Mark Hurst from Creative Good on Reducing Info Clutter

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