One Degree

Ken Schafer

Ken is the founder of One Degree, Canada's leading web site for Internet marketing professionals. Widely seen as a pioneer of the Internet in Canada, Ken has tirelessly promoted the Net as a significant force in business and culture.

Ken conceived and oversaw Sony Music Canada's early online initiatives. From their first site in 1995, Ken's team built a global web presence for 25 Canadian artists, by pioneering viral and e-mail marketing, rich media, and community building long before they had become buzzwords.

In 1996 he co-founded (AIMS) where as President he helped it become Canada's largest organization for Internet decision-makers. In 1997 he co-authored the online portion of the Canadian Marketing Association's Code of Ethics.

Ken's volunteer work was recognized in 2002 when he was named a finalist for "Volunteer of the Year" at the Canadian New Media Awards.

More recently, Ken developed the curriculum and now teaches the 14-week CMA's Certificate in E-marketing program.

Today, he is VP, Marketing for Tucows Inc.

Ken received his degree in Mathematics from the University of Waterloo and lives outside Toronto with his wife, parenting expert Alyson Schafer, and their two children.

Posts:

Why I Sold One Degree

Five Questions for Jack Denneboom - Adbargains

QotD - What Are Your Fave SEM-SEO Resources?

Help Me Make Marketing Matter For Little Guys

Bell Takes Bat and Runs Home - DigitalHome.ca says "Na-na-na-na-boo-boo"

Deconstruct This Home Depot Email Campaign

A Must-Read Resource For Every Email Marketer

BREAKING NEWS: Twitter Hacked

God Bless You, Mr Vonnegut

AIMS GM Kathryn Lagden Steps Down

Embedding Functionality = Viral Business Models

Five Questions for Geoff Whitlock - Lifecapture Interactive

My Life - 140 Characters At A Time

10 Questions to Ask Before Buying A Domain

clownpenis.fart - SNL Proves Domains Matter!

Google Plusbox Makes Life Harder For Marketers

Five Questions For Tony Chapman - Capital C

Five Questions For Mark Dowds - Indoor Playground

Have You Seen A More Embarrassing Email Ad?

Can You Imagine The Internet In 2020?

Do You Ning?

Can You Really Make A Viral Campaign?

Starwood Innovates In Email

Great Sign-up Forms Are Hard To Find

Where Marketers Are Spending Their Online Dollars

Find It!