Linda began her career at one of Canada's early interactive agencies, Caught in the Web (Personus). During her career she has worked for and with leading brands including Deloitte & Touche, CBC, Groome Capital, Ernst & Young, CIBC, Organic, BellZinc, Toronto Olympic Bid, Labatt, Primus, Vonage, Beer.com and many others, driving the design and/or execution of online strategies and helping organizations to achieve their business objectives via the Internet.
In her present role, Linda is the Director of henderson bas' quickly growing digital media practice. Linda oversees a team of cutting edge media professionals with expertise in online media, paid search marketing, organic search optimization and online analytics.
Linda has been a guest speaker at Sheridan College; was a speaker at the Canadian Marketing Association's 2005 Digital Marketing Conference; led a roundtable on organic search marketing at the 2006 conference; is a guest attendee at Ken Schafer's CMA course; and a member of the AIMS search marketing council.
Linda was one of the first 100 people worldwide to be granted status as a qualified Google Adwords Individual. She also speaks conversational Japanese and holds an MBA in the Management of Technology from McMaster University.
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