Matthew Vernhout Feed

Matthew Vernhout is ThinData’s Director, Delivery and ISP Relations responsible for maintaining industry-leading deliverability rates. Leveraging his 7 years of experience, Matthew helps leading companies throughout many industries – including financial, travel, hospitality, manufacturing, consumer packaged goods and retail – successfully deliver their email messages promptly and accurately.

Matthew is uniquely qualified because he works closely every day with the world’s most influential ISPs and translates their demands into ways that help Marketing VPs, Marketing Directors and Marketing Managers take immediate action and implement effective processes. He shares practical know-how by contributing to several online and offline publications – including Direct Marketing News and ThinData’s Email Strategies newsletter – providing insights on the interplay between deliverability and marketing.

Matthew is an industry advocate by actively contributing to international marketing and email-related associations including the Message Anti-Abuse Working Group and the Coalition Against Unsolicited Commercial Email. He also participated on the Canadian Federal Government’s Anti-Spam Taskforce. Matthew is well-versed on the leading trends, tools, techniques, risks and opportunities and speaks authoritatively about email marketing, deliverability and ISPs.

Posts:

Bill C-27 – A Checklist of To-Do’s

Manufacturing Success: A Book Review of “How Toyota Became #1”

Deal of the Day Email Newsletter - Matthew Vernhout's 2008 Favourite Thing

Holiday Helpers

Leverage Personalization: Build on Your Existing Email

How to Leverage the Do Not Call List to Enhance Your Marketing

Ensuring Your Email Complies with Relevant Laws

Taking Transactional Email to Market

Applying Key Lessons from Industry Studies

Activation Emails: How to Make a Positive First Impression

Optimizing Your Email List For Better Campaign Results

Using Email to Build Trust

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