Michael Seaton is Vice President, Digital Marketing at Thornley Fallis, a communications agency with offices in Toronto and Ottawa. Michael’s leadership in the digital world combines an extensive background in brand, database and loyalty marketing and social media underpinned with a foundation in conversion measurement and analytics.
Prior to joining Thornley Fallis in Toronto, Michael was Director, Digital Marketing at Scotiabank where he led the bank's digital strategy in Canada for over a decade. His accomplishments include establishing Scotiabank’s industry leading and award-winning digital marketing and relationship marketing programs integrated across multiple customer touch-points and media channels.
Michael is an active speaker across North America on digital strategy and customer loyalty, bringing over fifteen years of industry experience. He is co-author of the Canadian Marketing Association’s Guide to eMail Marketing and currently teaches Canada’s only Professional Certificate Course in eMarketing. He has his own marketing blog and podcast, The Client Side rated as a “Top Ten Must Read” by Marketing Magazine as well as being listed on Advertising Age’s “Power 150” marketing blogs. He is also co-creator of the Canadian Marketing Blog.
Michael is a Director, Board of Directors, Canadian Marketing Association and Chair of the Digital Marketing Executive Council. He is a Director, Board of Directors with AIMS - Association of Internet Marketing & Sales. He also sits on the Advertising Executive Council with the IAB - Interactive Advertising Bureau of Canada.
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