Monique Trottier Feed

Monique Trottier is an owner of Boxcar Marketing, an internet consultancy with expertise in web strategy, online marketing, content development and online communities.

An expert in internet marketing and social media, Monique is the force behind the online promotional campaigns for the Harry Potter books, as well as the queen of several online marketing initiatives that placed publisher Raincoast Books at the forefront of the Canadian publishing industry in terms of technology use: Raincoast was the first Canadian publisher to start a literary podcast series and the first to blog; internationally they were among the top 5 publishers to implement new media strategies.

Her work on social networking, corporate blogging, podcasting and personal blogging has led to speaking engagements at Vancouver's Word on the Street Festival and Wordfest: Banff-Calgary International Writers Festival.

Monique also writes a personal blog about books, technology and the publishing industry at


5 Lessons from SXSWi

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