August 18, 2017

In the news ... August 18, 2017

All digital solutions aren't created equal

BOSTON — If there's any one message to come out of the eTail East conference and expo this week, it's that there are no one-size-fits all solutions to a digital strategy.

ETail East attracts a myriad of brands, all looking for actionable information and solutions to today's digital problems. It's a mash-up of merchants, big and small, old and new, all navigating a changed selling environment.

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Deciphering the New Digital Marketing Buzzwords: Immersive, Experiential, and Multisensory

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to grasp than others (TOFU marketing, anyone?), it can still be difficult to discern what’s what.

Immersive, experiential, and multisensory are new marketing buzzwords used to describe content that includes video, events, or experiences. But what do these terms actually mean, and how are marketers utilizing these techniques to achieve their goals?

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Toronto university cancels 'free speech' event after Charlottesville

A Canadian university has cancelled an event on the "stifling of free speech", citing safety concerns following the violent protests in Charlottesville.

Featuring controversial speaker Faith Goldy, the event was organised by a visiting Ryerson University tutor.
But on Wednesday, the school cancelled the 22 August event because it said it could not guarantee public safety.
The clashes in the US claimed one woman's life when a car ploughed into a crowd of anti-fascists.

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Rebel Media meltdown: Faith Goldy fired as politicians, contributors distance themselves

Rebel Media, the far-right news organization that Ezra Levant built from the remnants of the Sun News Network, appeared in near total meltdown on Thursday, losing more high-profile contributors, facing accusations of financial mismanagement and being shunned by leading conservative politicians as the shock of the Charlottesville neo-Nazi protests reverberated through Canada.

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August 14, 2017

5 Simple Social Media Tips for B2B Marketers

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Companies increasingly must engage social media as it grows in popularity. After all, social networks attract tens of millions of daily users, including practically every target market and demographic. Many consumer oriented businesses (B2C) have already harnessed social media to drive their website traffic, generate leads, grow sales and service customers. Now, business-to-business (B2B) firms increasingly want to use social media to achieve similar goals.

You can grow your B2B business by connecting with prospective customers on social media. When you do, you engage in discussions, add valuable knowledge to the community and showcase your products and services. In order to maximize your profitability and achieve your goals, learn the following five social media tips for B2B marketers.

1. Consider Using Less Traditional Social Media Channels

Your goal for every social media channel is to educate and inform business customers regarding your business and brand. With this in mind, you must understand the mentality of your audience and carefully craft custom marketing messages. To that end, you must understand that different social networks attract different types of users.

Rather than limiting yourself to the so-called “Big Three” social networks (Facebook, Twitter, and LinkedIn), you should leverage the non-traditional social networks to spread awareness of your brand. Websites such as Instagram and Pinterest, for example, often at first seem appropriate for consumer-facing companies rather than B2B firms like yours. Still, you can use Instagram to tell visual stories about your business and its culture and values.

With its “Buy It” feature and plethora of images, Pinterest generally lends itself well to B2C brands. Still, you can use it for your B2B company to spread awareness and build trust. After all, B2B sales cycles are longer than those in the consumer world, so now is a fantastic time to start developing future sales. Even so, make sure you focus on the social media channels that your customers use rather than trying to have a presence on every social network.

2. Get Your Company’s Tone of Voice Right

You have the responsibility to exude an authentic, personable voice in all your business communications. To put it differently, every word counts. When people can relate to your brand’s tone of voice, you have a chance to build emotional bonds that can lead to long-lasting and profitable relationships.

Although you might expect B2B customers to shop more rationally than their consumer counterparts, such an assumption can cripple your marketing effort. In the end, the people making buying decisions are people who will naturally choose the suppliers that make them feel good. With this in mind, you must create a consistent voice across all your digital and traditional marketing channels that inspire positive emotions such as comfort and trust.

When you allow your humanity to shine, you can use informal and dynamic words that engage your followers on their level. In the end, such an approach will lead to far greater results than if you used a sterile, generic voice for your brand.

3. Make Your Social Media Interaction Engaging

After choosing the right social voice for your company, use it to actively engage your audience. As has been noted, people working for a business are people who are swayed by their emotions and social nature. Act upon this awareness by spending time getting to know people on a personal level. If you do that, you can discover their values and then use that knowledge to meet their needs, desires, and expectations.

In other words, simply posting raw data and bland information might not stimulate your audience as much as a lively discussion. Similarly, incessant sales pitches will likely turn people off rather than attract them to your brand. Make every lead, prospect, and customer aware of how important they are to you. Inspire them. Inform them. Entertain them. When you build relationships, business customers will naturally choose to buy from you.

Whenever possible, find ways to turbocharge your audience engagement. Do this by encouraging interaction with surveys, contests and Q&A sessions. Afterward, use the results of those initiatives to make your content more relevant and valuable to your audience. Also, use a variety of content types such as videos, infographics, white papers and slide shows to make sure everyone can benefit from your brand, regardless of how they prefer to learn.

4. Gather Intelligence

Use the analytics tools provided by your chosen social networks to learn more about your audience and then act on that knowledge. For example, if you discover that a certain topic or format fails to attract interest, you can respond by focusing on other topics or formats in the future. Such intelligence can often make the difference between social media success and failure.

In addition to accessing data about your account, you can also use third party social media monitoring tools to learn about popular topics and other trends. Such data can also help you integrate relevant keywords and search queries into your content to help prospective B2B customers discover your firm.

Finally, monitor social media for mentions of your business, brand, and products. Doing this will help you respond to negative sentiment and capitalize on the positive. This tactic can become especially useful when you have product prototypes. After sharing them with audience members, use their reactions to guide your product development efforts and thereby improve the quality and relevance of the products that you bring to market.

5. Connect with The Influencers in Your Industry

Your success as a B2B social media marketer depends on how well you connect with the right people. In the first place, this means that you must identify the influencers in your industry and follow them on whatever social network they use. Next, you must take steps to develop a sincere relationship.

To accomplish this, you should avoid the temptation to stalk them and retweet and share all of their blog and social media posts. Instead, spend time getting to know each influencer to get a sense of how to appropriately approach them. Afterward, you can look for opportunities to reach out to them. By exercising patience and propriety, you can improve your chances of getting noticed.

As you work to connect with industry influencers, you should go out of your way to show that you are a team player. After all, many people dislike overt selfishness. Spend time promoting your colleagues and customers and their achievements and you will earn a stellar reputation that will reflect well on your business. Also, by giving attention to others, you can become an influencer and thereby increase your authority in the industry.

The Takeaway

In conclusion, your B2B success depends on how well you reach people, just as if you operated a B2C firm. By leveraging untraditional social media channels in developing an appropriate tone of voice, you can begin marketing your brand. Also, by posting relevant content and monitoring your results, you can improve your results. Finally, by connecting with industry influencers and becoming one yourself, you create an environment for your brand that will consistently win new customers and provide for enduring success.

Author Bio

Heather Redding is a part time assistant manager and freelance writer based in Aurora, Illinois. She is a coffee-addict who enjoys swimming and reading. Street photography is her newly discovered artistic outlet and she likes to capture life's little moments with her camera. You can reach Heather via Twitter.

August 07, 2017

Google's Mobile-First Index: Everybody Ready?

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Google's Mobile-First index has been in the pipeline for over 7 years, and now the switch seems imminent. Eoin O'Neill, in conjunction with DeepCrawl, has investigated to see if websites are indeed ready, with some astonishing results that could have some big repercussions for the webmaster community.

With original, insightful research and a truly vital Mobile-First checklist, this Whitepaper is a must read for brands and webmasters alike.  

This Whitepaper was written by Eoin O'Neill, the Head of SEO at Tug Agency.

DOWNLOAD THE WHITEPAPER

About Tug

Founded in 2006, Tug is a full-service digital media agency headquartered in London and with branches of operation in Toronto and Sydney. Tug services include paid search, search engine optimisation, display, social media, creative campaign development and data analytics.

Tug takes a genuinely integrated approach to digital planning and campaign execution across channels by blending the team’s experience with state of the art technology. Tug finds new insights & angles that drive significant commercial results for ambitious clients, helping them to compete around the world.

July 31, 2017

How to Teach Your Team to Collaborate in the Workplace

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Professionals spend more time at work with their team than they spend awake and not working. Because of this, it’s vitally important to the environment of your team that everyone
get along. Discord makes everyone miserable, so the people on your team need to learn how to communicate effectively so they feel comfortable asking question and promoting new ideas for company improvement. Here are several ways for employees to build stronger bonds in the workplace. 

Work and Talk

Despite the long hours professionals put into their work, most people don’t have time to connect with their fellow coworkers. Many employees may feel tense or scrutinized throughout the day. Encourage the display of friendly behaviours at the workplace, and avoid the need to punish those who engage in small talk, as long as it doesn’t distract too much from work. Ideally, you want to see your employees talk and show their openness to communicate and work with others.

The more comfortable they are around each other, the better the team is able to function as a whole, and the more productive it is for the business.

Relieve Tensions

No amount of group team building activities will be beneficial if your employees don’t value their coworkers and respect them as people. Keep your eyes open for disagreements. If some of your employees aren’t getting along, try to resolve the issue, but don’t force them to work together despite their disagreements. Preventing internal conflicts within the company is the first step to promoting collaboration and teamwork. 

Connect on Social Media

Encourage your team to connect with one another on social media. Most businesses have their own websites or local profiles on sites like Facebook and LinkedIn. Provide incentives for employees signing up and engaging on the company profile. Use these platforms to help your employees stay updated about upcoming events.

LinkedIn is one of the main social networks for professionals where employers can view many professional resumes and profiles. Coworkers who are working on projects together are able to communicate easily through the messaging system. LinkedIn also has local and national groups for all types of businesspeople to join. 

Assign Group Tasks

Assign group tasks in addition to individual tasks. Make sure each employee has a specific task or set of tasks they are in charge of. This will help you to know if someone doesn’t do their part of the work. Make sure the group project requires collaboration so those in the group learn how to work together to promote teamwork.

Participate in Team-Building Activities

Team-building activities show that many tasks are best completed in teams. The most effective results are gained with the help of several employees and not just one. Host games and activities that require the use of skills in problem-solving, time management and strategic thinking. In a business, all of the employees are connected to each other. These activities prove that one person's performance affects the whole company's performance.

 

Claire Stewart is a freelance writer and blogger focused on writing about health, travel, and business among other topics. She graduated from Washington State University with a Bachelors in Women’s Studies and currently lives in Seattle with her goldfish, Merlin.

 

July 21, 2017

Why Auditing Backlinks is Essential

 

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There has been much debate as to whether backlinks are still important, and whether they have any impact on your SEO ranking, and the answer is a resounding yes. In a time where search engine ranking is becoming a science and a spot on the first page near the top is worth its weight in gold, backlinks are just as important as they ever were - if not more so.

Although Google’s roll out of Penguin 4.0 made building backlinks harder, this practice still remains one of the most effective ways to rank highly and to drive targeted traffic to your site. Therefore, maintaining the health of backlinks is essential, and regular audits can help you pin point any issues before they affect your search engine rankings.

Keeping Tabs on your Link Profile

Just as a high-quality backlink can boost your visibility, a poor quality link can put it at risk, and reduce the chances of it ranking in Google. While Google is by no means the only search engine you want to rank in, it is the most popular and it has the highest standards to meet too.

An audit will pick up poor quality backlinks, and it will also see if any of the backlinks on your site are spammy- something that you will pay a heavy price for. If you keep your backlink profile clean, you’ll avoid negative SEO and be able to optimize your results quickly and easily.

In the past, Google used to ignore bad backlinks, but now they penalize sites for this, and without regular audits, you could find yourself floundering on page 12 or worse. If you want to remain completive in the web space then removing bad links fast is essential and if possible, avoid adding them in the first place. If you have already been penalized then cleaning up your backlinks is the first step on the road to recovery. If you need a helping hand in working out the case of a penalty, there are web penalty indicators such as Fe International that can tell you what your infringement was.

Maintaining Link Profile Health

Sometimes having spammy backlinks is not your fault, and your website may have been hacked to include links you never intended on having in the first place. You may also find that over time, web masters change the content on the pages that you have back linked to without your knowledge, thus affecting your backlink profile

Fortunately, there are a number of free tools that will help you ascertain the health of your backlink profile, and these should be used on a regular basis. Semrush, SEOMoz, Ahrefs, Google Analytics and Majestic are just some of the many available options and can help you reduce a loss of traffic simply by checking the status of your profile. Google Analytics is the preferred option of many, and you’ll know if you’ve been penalized by Google almost immediately, as your web traffic is tracked in real time and you’ll see a major loss.

Recovery Stations

The longer your site has bad backlinks, backlinks that are spammy or have been added by hackers, or simply poor quality links that don’t add value, the more you’ll be penalized. As it takes on average between 3 to 6 months to be ranked by Google- depending on the competitiveness of the industry and the strength of the keywords, losing any sort of ranking can hit a site hard.

It’s not just that you’ll lose ranking, it’s that other sites will be able to overtake you, pushing you further down the ladder, and further down the page, and reclaiming your spot nearer the top can take months, years or simply never happen.

Act Without Prompting

With backlink audits it’s a good idea to act before you need to. Prevention, in this case, is better than cure, especially if you are in a highly competitive industry that relies on ranking well online. General maintenance is always a good idea and checking your backlink profile weekly or even daily can save you time and money in the long run. If you are unsure of any links it is best to remove them, rather than risk leaving them in, and with the abundance of tools so freely available there is no reason why this monitoring process shouldn’t take place.

The removal of backlinks may not always be simple, and it is a process that can take time and patience, but it is worthwhile. Asking others to remove backlinks may be the more frustrating part of a link audit process, but it is one that is necessary. If for some reason you cannot get rid of a link but are aware that it may cause you to be penalized, you can make use of Google’s Disavow tool. This tool is the last resort, and it allows you to disavow a bad link, but it will only be implemented if you have proof that you’ve tried to remove the backlink and failed.

The importance of auditing your backlink profile cannot be underestimated, and if you value your search rankings and want to remain competitive in the online sphere, it is an essential activity that should be performed regularly.

July 17, 2017

Worth It? Putting a Price on Your Advertising Efforts

Worth It Putting a Price on Your Advertising Efforts
Out-of-control spending on advertising can literally drive you out of business. The idea that pouring an ever-increasing stream of dollars into that rabbit hole marked “marketing” always yields a commensurate return, is a fallacy. It might be time to step back and take a look at how to reduce advertising costs while increasing the bang for your buck. Here are three tricks that, if you’re not doing yet, hop to it. Why spend more money for the same effect when you could spend less?

The Miracle of Free

In recent years, Google has adopted a policy of rewarding good content with ever higher search engine rankings. If you are producing a single piece of well-written content each week two years ago, you’d probably be sitting pretty in page one for a number of keywords at no cost other than the time taken to write and post the pieces. When you hear the phrase, “content is king,” this is what they’re talking about. Regardless of your industry and whether you’re targeting your hometown or the global market, you’re crazy to not take advantage of content marketing. Make sure you stay current, including industry news and be interesting, unique, and creative in the content you put out. If you don’t have time to do this step yourself, it’s worth the cost to hire out to a content marketing agency. They’ll be able to include the right keywords and stay relevant in your industry.

Call to Action

Any type of content or advertisement without a CTA (Call-to-Action) at the end is about as close to wasted money as you can get. Tell a listener, reader, or viewer what you want them to do next in response to your ad. Your best bet is to induce them to turn over their email address. Since people rarely buy a product or service on a first exposure, your first goal is not to make the sale, but to gain their permission to contact them in the future with more sales messages. If your advertising is targeted and your product or service of high quality, a simple CTA could greatly affect your bottom-line in a positive direction. You can leave a message open for comments at the bottom of social media posts as a good call to action as well.

 Think Mobile

Right now, there is a huge disparity between the amount of internet traffic generated by mobile devices and the cost of targeting that market. Try scaling back your radio and television buys, which, despite what the friendly salesperson tells you, are largely untrackable when it comes to effectiveness. Shift that money into mobile spending. For marketers, it’s a buyer’s market and you can absolutely pinpoint every person that interacts with your advertisement and to what extent. Good outreach marketing solutions will always include mobile options to connect with the right audience in the right ways.

If you find yourself at a loss when it comes to increasing the effectiveness of your marketing efforts, try the preceding three strategies. You might notice a difference where it really matters - your bank account. Use better techniques and be sure to stay relevant, unique, and ahead of the curve.

Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.

July 10, 2017

Create a successful Youtube Channel (Infographic)

Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making videos on Youtube is a full-time job for a lot of creators. So much so that Youtube is no longer a website, it’s an industry with their own celebrities, annual conferences, and award shows.

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July 03, 2017

Protecting Your Brand From Fake News

Over the past year or so, we have all become familiar with the idea of “fake news.” Outlandish stories are popping up in our social media feeds, from disreputable sources, and clouding our view of what is true and false. However, while the content of these stories is often fabricated or embellished, the impact that they have on consumer perceptions is real, and can be incredibly damaging.

Strong brands occupy their privileged space because they are built on specific messages, which are instantly recognizable to the masses. How people feel about Coca-Cola, Nike, BMW, Tim Horton’s, and Roots, is driven by the agency work put into building their brands. When you have worked extremely hard to create a strong brand, the last thing you want is to be associated with something negative, and especially something negative and false. Here are a few ways to help protect your brand from fakes news.

Continue reading "Protecting Your Brand From Fake News " »

June 26, 2017

Myths That Can Destroy Your MBA Application

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MBA is in huge demand and there is not denying it. One of the important things you can do with your life is doing MBA from a reputable university. Anything worth achieving requires a lot of hard work. People all over the world put their time and energy in the pursuit of MBA degree but there are certain misconceptions that have paved their way when applying for your MBA.

We will look to shun some of those myths in this post. So read on!

Continue reading "Myths That Can Destroy Your MBA Application" »

June 18, 2017

How Electronics Are Changing the Healthcare Industry

If you are over the age of thirty, then you are fully aware of how much electronics has changed the world that you live in during that time. It seems like everything can be held in your hand or at least needs some form of battery power. The growth of things like the smartphone and the personal computer are just two examples of things that have changed a lot since the first day they appeared in stores for consumers. Just about every single industry has advanced with electronics in one way or another, and that includes the healthcare industry. Here we are going to discuss ways that electronics changed the industry.

Paperwork Is Nearly Eliminated

Other than signing a few forms the minute you walk into the waiting room at a hospital, the paperwork that is used in the healthcare industry has mostly been eliminated. Patient records and things like that have been moved to an electronic copy. This advancement in technology has made keeping, organising, and sharing records a lot easier for the doctors, nurses, and other health professionals. This has caused increased concerns over patient information security, but at the same time, it has introduced more jobs to the healthcare industry.

Continue reading "How Electronics Are Changing the Healthcare Industry" »

June 12, 2017

How to Build Your Brand on Social Media

How to Build Your Brand on Social Media
Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely free, accessible, and easy to use, and practically everyone is using some platform of it, so you have a large potential audience. What's not to like about all of this?

Unfortunately, not everyone naturally knows how to wade through this social media ocean. With so much to choose from, and so many strategies you could try, how do you know how to build up your following in a way that will actually promote and build your brand? If you find yourself confused about how to get started, don't fret. There are some simple steps that can set you on your way, ensuring you have a social media model that will do wonders you’re your marketing. You want meaningful engagement, which will lead to positive recognition of your brand. Let’s get started with some key things to keep in mind.

Continue reading "How to Build Your Brand on Social Media" »

June 05, 2017

3 Reasons Facebook ads will get you the best ROI


Newcomers to online advertising can easily get caught up in the next trendy platform, spending a great deal of time and money generating quick shares and likes. However, a successful ad campaign requires effective marketing tools that will funnel your customers from awareness to purchase. For video advertisements that work, you don’t need to go further than Facebook.

They may not be shiny and new, but Facebook video advertisements will bring your would-be customers through the stages of the sales process without having to chase after them in an increasingly fragmented marketplace.

Here’s why:

  1. Targeting

When it comes to targeting audiences, Facebook is best in class. With 1.86 billion monthly active users (as of Dec 31, 2016), it is the world’s largest social media platform. All of those people openly share their personal information and interests with the site, allowing video advertisers to get extremely specific with who they target.

Perhaps more importantly, Facebook allows you to retarget users who have been exposed to your content. A person who has watched at least half of your video has demonstrated interest in your product or service. They are open to receiving your message.

You can retarget in a whole variety of scenarios including:

  1. Retarget your email list or segments of it with a specific offer on Facebook.
  2. Retarget people who watched any of your past video ads, or engaged with your page.
  3. Retarget website visitors or people who visited certain pages.

Retargeting moves a potential customer from awareness to consideration; now they may buy.

  1. Building Trust

Before clicking the checkout button, a customer must have some degree of trust in the seller. Trust begins with familiarity, and fortunately, this can be established quickly through repetitive exposure to advertisements.

Targeting and retargeting brings your prospective customer on a journey from becoming familiar with you to trust you, to purchasing from you. Facebook’s retargeting abilities can be effectively leveraged to move them down the next step in your funnel.

  1. Staying Power

Facebook users don’t want to click on an ad that will move them off the site. This suits Facebook just fine. Since video ads are embedded right into the home feed, clicking “play” on your ad won’t be an interruption. Instead, it just might add value to their browsing experience by showing them a product or service that they’d be interested in purchasing.

Video ads on Facebook are here to stay because they work. They are targeted, trustworthy, and convenient for consumers. If you’d like to learn more about why and how to use Facebook video ads, Memory Tree Productions has created a useful infographic that’s a primer on Facebook video ads.

Facebook-video-ads-infographic

 

 

 

 

 

May 29, 2017

2,500! That's right, 2,500 posts!

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By Peter Mosley

I'm Pete Mosley and I took over One Degree in 2010 and it has been, and continues to be, a great privilege! I also want to thank FreshGigs.ca for their support and their amazing Job Feeds here!

According to Google, these are the posts that “RANG DA BELL” as far as unique visits go over the lifetime of this blog. A sincere shout out to all the contributors!  

One Degree remains an abundant source of information whether you are researching a specific topic, a company or an individual. It also is the perfect spot to start if you are looking for a job, upgrading your career or need some inside information. We have tips, best practices, timely articles and lots of fun - just search on our front page or on Google - add your search string in front of "site:onedegree.ca"  

Here is an example: 5 Questions

I am listing the top ten posts in reverse order - from the lowest number of visits to the highest. There has been a steady, solid, monthly, traffic count here on OneDegree - but these spiked LIKE CRAZY!  

Here's the TOP TEN!


#10 http://www.onedegree.ca/2008/01/one-degree-is-b.html

# 9 http://www.onedegree.ca/2008/03/finished-the-16.html

# 8 http://www.onedegree.ca/2008/08/sept-11-12---in.html

# 7 http://www.onedegree.ca/2014/01/consumer-psychology-the-e-commerce-checkout.html

# 6 http://www.onedegree.ca/2012/04/win-a-ticket-to-mesh.html

# 5 http://www.onedegree.ca/2011/04/the-lifetime-value-of-a-like-on-facebook.html

# 4  http://www.onedegree.ca/2012/10/instagram.html

# 3  http://www.onedegree.ca/2006/11/web-20-game---n.html (This one STILL gets lots of traffic!)

# 2  http://www.onedegree.ca/2005/08/liberty-village.html  (This "number two post" was ranked "number one" since 2005 until the recent "number one" more than doubled <Tripled actually - and still counting!> the best unique visitor tally!)

And the NUMBER ONE post that received the most traffic:

 http://www.onedegree.ca/2017/04/fake-news-you-wont-believe-what-justin-trudeau-did.html

I was really surprised by this! This post came about because I was in a mood and needed to rant about the commotion surrounding Trump and all the “Fake News.”

I think this post proves my point.

For the record, One Degree has never engaged in anything that even remotely resembles Click Bait, nor any other nefarious tactics that increase traffic or draw attention for attention sake. I am pretty damn proud of that!

And finally, to our wonderfully, loyal readers, thank you for your support since 2003!

Sincerely,

mose

 

PS: I was going to add the description of each article fully, but come on ... go have a peek at each one!  Show us some love! And if YOU REALLY LOVE US, how about a modest donation

 

PPS: Well, so much for not engaging in nefarious traffic tactics! LOL!!!  But hey, come on, it's once in 2500 posts?  Mea culpa.

 

 

 

May 25, 2017

Taking Your Fitness Center into the Digital Age

More and more fitness centers are switching to computerized management systems. Some even go as far as letting members access their data from the cloud and offering the ability to synchronize data from fitness apps for a more comprehensive management. There are plenty of solutions that make the process of taking your fitness center into the digital age much easier.

Before you start choosing the right solution for your gym and its members, however, there are a few things you need to understand first. Taking your fitness center into the digital age is something that can be done easily once you have covered all of the basics.

Immense Benefits

There are a number of advantages that cloud or computerized fitness center management solutions currently offer. For starters, you can manage every part of your operations from one console or administrative panel. Keeping up with membership payments, scheduling classes, and even managing inventories and supplies can be done easily with the system up and running.

The benefits are also there for the customers to enjoy. As mentioned before, members can check their membership status, book classes or personal trainers, and complete other tasks easily using nothing but a web browser. It is even better if the system allows members to upload data from their fitness tracking apps since the information can help PTs pay closer attention to their members.

On top of that, there are marketing benefits to enjoy. Having a comprehensive portal will attract more users, especially those who are tech-savvy and want to stay connected. You can even invest in your own mobile fitness tracking app, complete with integration with the fitness center management system.

Information Security

One of the most important aspects to review before you start implementing a computerized fitness center management system is data security. You’ll be storing sensitive member information in the system, so you really can’t be too careful when it comes to protecting essential details.

Start by establishing a secure environment for the system to run on. If it’s a cloud-based system, make sure the cloud server is equipped with proper security measures such as SSL security and security software suite protecting the main computer or server.

Data loss is another risk to anticipate. Make sure consumer data is backed up regularly, either to a remote server or an offline storage device. You can set up RAID 1 on the main server for maximum protection; use a server RAID calculator to determine the number of hard drives you need.

A Marketing Opportunity

We’ve mentioned how moving to a computerized fitness center management system is a great marketing opportunity. Before you begin the implementation project, be sure to have a good marketing campaign to go along with the project.

You can take members on the journey with you. Share behind-the-scene videos and stories and let existing members, as well as potential customers, know the key features and details about the system before it is actually launched. Build anticipation and excitement around the fact that you’re taking the fitness center into the digital age.

May 22, 2017

Stephen Covey’s 7 Habits of Highly Effective People’s Time Management Sheet

Stephen Richards Covey was an American book writer, educator and speaker. The reason for his popularity was his writing and especially his book “The 7 Habits of Highly Effective People”. In this book, Stephen solved many personal and professional problems by presenting a holistic, integrated and principle-centered approach. From these approaches, Stephen Covey raised a question in his book that is which priorities of yours did you neglect last year and how you will address them in the next year? The answer of this question varies from person to person. However, there are some universal principles that can help you in the next 12 months, and Stephen used those principles to craft a time management sheet which we are going to discuss in our next lines.

Covey’s Time Management Sheet:

The Covey’s time management matrix sheet is designed in a way that it will help you to schedule your whole week on the basis of what is most important to you and what will get you the most meaningful result. This matrix introduced as a separate chapter in the habit 3 from 7 habits of highly effective people with the name “Put first things first.” The matrix is designed in a way that it will not only make you a good time managing person but also help you to be a more effective self-manager. There are two main criteria on which Covey has divided the tasks and that are Urgency and importance.

Matrix Division:

Covey has divided his matrix into four quadrants. The quadrant 1 is filled with the crisis tasks or urgent tasks which he counts in the important tasks. The quadrant 2 is not the urgent one, but he counts them into the important tasks. Quadrant 3 tasks are not so important but they are urgent, and quadrant 4 is neither urgent nor important.

What did Covey say about the quadrants?

Covey has different approaches towards each quadrant.

The 1st quadrant which is urgent and important too which he denoted as the quadrant of crisis, he believes that the tasks of this quadrants are most important and need to be cared of on urgent basis.

The 2nd quadrant of not so urgent but important tasks which will give you long term benefits and you will get a bit slow outcomes from it. That is whyCovey believes that you should focus your energy on the activities of 2nd quadrant which is important but not urgent to get long term benefits.

The 3rd quadrant which is not important but urgent contains the tasks like phone calls, friends gathering and other distractions which need to be taken care of. However if you do not get rid of these distractions, you can manage to pursue your routine. But these things can be solved on the urgent basis so it is better to solve it now or they will get bigger.

The 4th quadrant is neither urgent nor important. It contains the tasks like vacations, things that make you needlessly busy and other things like that. Stephen Covey doesn’t say a lot about this quadrant which is also a sign that the tasks in this quadrant are neither important to do, nor you have to show any urgency towards them.

Wrapping Up:

The matrix may sound simple to follow, but the problem is our nature of choosing things on their urgency. Sometimes we inclined to choose the tasks that we see in front of us. We ignore it’s important and in the end lose both urgent and important work.

Covey writes “Urgent matters are usually visible. They press on us; they insist on action. They’re often popular with others. They’re usually right in front of us. And often they are pleasant, easy and fun to do. But often they are unimportant!

Author Bio:

James Hunter is one of the prominent writer in the Writing Junction, providing quality dissertation help to the students, not only from the United States from all over the World. He also likes to write the blog on multiple topics from different websites.

May 15, 2017

What Does it Take to Become a Marketing Executive?

Marketing is one of the fundamental strategies every business has to employ, and this is especially true in the digital world of today. Because of this, marketing is a fantastic career choice. Many people study for a bachelor’s degree in marketing and end their education there. However, you’ll find that studying for an MBA for marketing careers opens up many more opportunities for you.

Pepperdine University looked at just what jobs in marketing pay more with an MBA and found the role of a marketing executive came out on top. To succeed in this career, you need good decision making and analytical skills, as well as creativity, and the ability to communicate and organise well. You can find out more about the role of a marketing executive in the infographic below.

Pepperdine University created the infographic The Anatomy of a Marketing Executive.

 

PEP-MBA-Anatomy-of-Marketing-3-20

May 08, 2017

The MBA is the Most Popular Graduate Degree

According to a recent infographic by Ohio University, the MBA is now the most popular online graduate degree. Earning an MBA online is now easier than ever thanks to the amount of schools now offering this qualification; in fact, 355 schools now offer this degree as part of their online course program.

Pursuing an MBA online takes 3 years, if you decide to study part time. Full time students can expect to complete the degree course in a much quicker timeframe. Online students can also expect to pay around $40,000 to complete their course. Not only is this much lower than the price of a traditional MBA, but online students can also continue with their careers so they have an income coming in.

The infographic below has all of the facts and figures you need concerning why an MBA is such a popular choice.

Ohio University created this infographic.

 

Rise_of_Online_MBA

May 01, 2017

E-commerce Marketing Trends for 2017

More people than ever are leaving traditional employment to open their own e-commerce store. The rise of online business means more people can not only start their own business but make it incredibly successful, too. When running an e-commerce store it’s exceptionally important that you keep up to date with current marketing trends. Things change very quickly; some strategies emerge and grow while others fade into the background. Without implementing current trends your reach will drop and you’ll appear outdated and behind the times.

Video

Video is playing a much bigger part in digital marketing than ever before, both in terms of live action and pre-recorded advertisements. Facebook, Instagram, and Snapchat now allow users to film live video as well as vanishing content. Businesses are using this to both advertise their products and engage with their customers. This can be a great way to entertain, answer questions, and let your audience see the personality behind the business. Video is becoming an incredibly powerful marketing tool when it comes to building both customer engagement and loyalty. So, if you aren’t using it already it’s time to add it to your marketing strategy.

Mobile

For the last 10 years, internet use on mobile screens has grown exponentially. But, conversion has always been much lower than on full websites viewed on a larger screen. This is often because the process is more difficult and it’s harder to view the product. That is slowly changing. Mobile viewer to sale conversion continues to lag some way behind conversion figures on a desktop, but it’s catching up. So, not only is it important to have a great, fully responsive mobile website, you also need to make sure your e-commerce store is easy to shop, from browsing, right the way through to check out. One way of ensuring this is to develop an app for your business.

User Generated Content

Customers trust other customers much more than they trust salespeople and marketing tools. So, encourage your customers to post reviews on your website, blog, and social media profiles. This will quickly help build customer trust and loyalty. They’ll see that you must have confidence in your product if you are hosting live reviews. Video and images are a great way to take this further. Try running an Instagram contest to get your customers to take photos of your products. Let potential customers see them in action.

The Old Favorites

While the popularity of newer ideas soars, the old favorites are still exceptionally important when it comes to marketing, especially when you are launching a new store. Focus on getting the simple things like your customer service right and your customer return will be high. As will your word of mouth recommendations. You should also make sure you don’t neglect social media marketing in favor of other tools. Instead, incorporate videos into your profiles. Social media continues to grow in 2017, giving you a wonderfully simple way to reach your key audience.

If you are interested in learning more about running an e-commerce business consider an online business degree. Online business programs will help you learn about all aspects of managing your online business from marketing to business planning and forecasting.

April 23, 2017

4 Top Ways to Advertise Your Accounting Services Online

Pn-16.1_banner_378x225_0If you’ve gained a bachelor's degree in accounting from studying for an online accounting degree and you’ve had the experience working for some of the top firms in the country, you may feel it’s time to head off to offer your own freelance accounting services. If you have your own clients but you’re looking to fill your time with more by advertising your website, you may want to consider some of the following ways that are known to provide top results.

1. Pay Per Click Advertising

One of the easiest ways of advertising your online accountancy services is to pay for Pay Per Click Advertising (PPC). You may have already seen thousands of advertisements on a variety of websites you’ve used in the past, and most of these websites display PPC advertisements from platforms such as Google. Google Adwords offers this exact service and it’s the most popular choice for businesses to get on the map and get new clients with PPC marketing. It can be expensive, but a bigger budget will give you more chance of landing bigger clients – so it could be well worth the investment.

2. Social Media Advertising

Social media advertising is a great way to promote your business for free. All you have to do is build a page with a good audience and you’ll be able to advertise your services to them regularly. You could take advantage of social media advertising campaigns to promote your page, but that could prove to be costly and might not provide any instant rewards.

3. Organic Traffic

If you have a bit more patience it could be worth your while to hire a Search Engine Optimisation (SEO) professional. An SEO professional will market your website for the search engines and target specific keywords such as “accountants from Maryville University”. Once the SEO experts target such keywords, your website will come up first in the search engines when someone types in those keywords. It can be a very expensive marketing option, depending on the skills of the expert you hire, but it could be worth it if you land a big client.

4. Advertise on Accountancy Blogs

If the above methods don’t suit you could always get in contact with blog owners directly to see if you can come up with a partnership. You could either pay them a set amount per month to advertise your services or you could give them $50 for every client they direct to you. This could be one of the more cost-effective solutions, but you will need to spend time looking for websites that are worth advertising on.

Depending on your investment and how serious you are about getting your name out there will determine how successful any of the above methods are for you. If you have a lot of money to spend on advertising you’ll find that it’s not hard to get new clients, and you have to remember that as soon as you land a few big clients you’ll likely not have to advertise anymore as you will get more clients from word of mouth.

April 17, 2017

Check Out These 8 Social Media Marketing Trends You’ll See In 2017!

Socialmedia
2017 is going to be another game-changing year for social media marketing. The first quarter of the New Year had come to an end and we can see that social media marketing is changing the rules of the games with every passing day. The increasing trend of ‘live streaming videos’ is one of the many prominent changes that become visible in the year 2017.

But there are more to offer by social media to the users. Let’s check them out one by one:

  1. The Use Of Live Streaming Videos Will Rise

Nothing beats YouTube when it comes to video sharing. It is still the top contender in terms of a number of video content being uploaded and viewed every day. But since, smartphones came into the market, through social media platforms, people have started capturing live events and share it on their social media.

Twitter’s Periscope, Facebook Live and Instagram Stories along with Snapchat stories are being used for the live streaming. These platforms are giving massive opportunities to the businesses to present their services in more creative and timely manner.

  1. Chatbots Will Rule

Chatbots are creating quite a buzz this year, chatbot is a service powered by the rules and artificial intelligence. These days chatbots are embedded within Facebook Messenger. Though, it was an idea that chatbots were made to add entertainment value in chat services. They are now being used to improve the customer experience by communicating with the users for better services. We are going to witness businesses going to take advantage to establish a strong relationship with their customers.

  1. More Expiring Social Content

Social media platforms are now letting social content expire. Snapchat currently has 150 million daily active users with the concept of short-lived content in the web. Similarly, Instagram also came up with the feature Instagram stories.

By looking at the competition between these platforms, we will witness the usage of both in digital marketing.

  1. There Will Be Mergers Of Social Media Platforms

There have been quite a lot of big mergers of social media platforms; Facebook bought WhatsApp, Instagram, and Oculus Rift whereas, Twitter acquired Periscope. Recently, tech giant, Microsoft paid $27 Billion to buy the professional networking site, LinkedIn.

In 2017, it is expected to see more acquisitions of tech and social startups. For marketers, it is advisable to look out for these consolidations as it is going to affect the performance of social media channels that you will choose to distribute your content.

  1. It Will Be Hard To Get Organic Social Traffic

This is certainly going to be the biggest challenge for all the website and WordPress owners. Social media marketers will see the increasing difficulties in gaining organic traffic.

There was a time when it was easy to get the traffic on Facebook or Twitter but now the tactics are getting obsolete, and social media networks have changed their algorithms. Until and unless you don’t pay for the ads. Marketers need to drive organic traffic to their sites through SEO to Email Marketing.

  1. There Will Be An Increase In Use of Augmented & Virtual Reality on Social Platforms

Augmented and Virtual Reality has already taken over the tech gadgets, games, and social apps so far, successfully. In 2017, most probably we are likely to see Facebook run the AR application in the social media family as Snapchat is already using AR filters. This feature will allow the users to try on different faces and masks while sharing a live video-delivery which will be the first ever social media AR shift in the social media family.

  1. There Will Be More Personalised Content

Personalised content helps marketers to understand the demands and choices of its consumers. More people are becoming less appreciative with traditional advertising and favouring the personalised and relevant content and advertising.

The only reason is that relevant content helps consumers to recall a brand and prompts them to interactive with the brand or company personally turning themselves into a loyal customer of the brand.

  1. There Will Be More Active Social Influencers

Influencers are used to create credibility and trust within their audience. From fashion, food to the tech industry, everyone has activated their influencers.

According to the Google Trends, there has been a decline of interest in print advertising over the past two years, while influencer marketing continues to gain prominence.

This is the main reason that 84% of the marketers today are looking forward to using at least one influencer in their marketing campaigns in future.

2017 hasn’t ended yet, some of the things are already happening and some things are in the pipeline to be released very soon. These predictions totally came out to be true by making 2017 the best year for the Social Media Marketing.

Author Bio

Joseph Carey is a Social Media Consultant, SEO Expert, and a Blogger. Apart from online marketing and blogging, he also renders his services for essay help. To know more about him, you need to connect with him on Google Plus.

April 10, 2017

PPC 101: 5 Tips for AdWords Beginners

Ppc-101-adwordsConstructing a cohesive Pay Per Click (PPC) campaign more challenging than it looks. Although it’s an intuitive and easy-to-use platform, Google AdWords still has a number of quirks that can go unnoticed by most beginners.

I was fortunate to have taken an AdWords intensive course with Perry Marshall back in 2013. He along with a handful of other PPC experts like Mike Rhodes unveiled these quirks while underscoring why most marketers fail with PPC advertising.

And while the AdWords platform has greatly evolved over the last four years, everything I’ve learned remains relevant. So in this elaborated PPC 101 syllabus, I touch on a few of those quirks while providing five important tips for AdWords beginners.

1.   Create Highly-Focused Ad Groups PPC-101-Focused Ad-Groups

One of the biggest mistakes that new PPC advertisers make involves the organisation of ad groups. While each “campaign” is a general category, each ad group should be a very tight and focused grouping of related keywords. Too much overlap in keywords (or too few of ad groups to cover one length list of keywords,) will result in inefficiencies.

Think of this way: the ads you deliver are on an ad group basis. To ensure your ads are as relevant as possible, it’s vital to organise ad groups based on highly-focused groupings. This will help increase CTRs all while increasing qualities scores and overall cost-efficiency.

2.   Avoid Broad Match Bidding

There are a number of keyword match types, or ways in which you bid on specific keyword queries in AdWords. Among the different match types is the most general of them all: broad match.

Broad match is infamously broad. Google provides the following example to provide insight:

Example keyword: women's hats

Example search: buy ladies hats

Here’s another great example that I to use:

Example keyword: red waggon

Example search: burgundy Subaru Outback waggon

Because broad match by itself is so broad, as a rule of thumb I advise never to use this empty form of keyword bidding. I have a theory that Google has made broad match so incredibly broad that it results in unaware advertisers to burn through their ad spend way more aggressively than intended. Whether or not that’s true, I suggest sticking with more precise bidding strategies that use exact match, phrase match and modified broad match.

3.   Split-Test Many Ads at Once

When setting up your campaigns, be sure to adjust your Ad Rotation settings, which is found under the Advanced Settings option. Here you’ll want to select either “Rotate evenly” or “Rotate indefinitely” (choosing the latter if you anticipate a low volume of impressions, such as the case for local PPC.) This will ensure your ads are displayed evenly, giving you 100% control over you ad split-tests. PPC-101-Ad-Rotation

As you start writing ads for each ad group, be sure to include 3-5 variations that have different copy or verbiage. Over time, as your ads accumulate data, you can gauge which ad copy is performing the best. PPC-101-Split-Test-Ads

A good tip to keep in mind when split-testing ads is to make subtle modifications. Changing a number of fields, such as both headlines AND the copy will make it difficult to pinpoint trends in what’s working best.PPC-101-Ad-Rotation

4.   Leverage Ad Extensions

Next to good ad copywriting and ongoing split-testing, make use of all of the ad extensions you can. These are basically free features to increase the real estate of your ads while making them more eye-grabbing. Not all ad extensions will apply, but at the very least you should be leveraging the first three among all options:

  • Sitelink extension
  • Callout extension
  • Call extension
  • Structured snippet extension
  • Location extension
  • Affiliate location extension
  • App extension
  • Review extension

AdHawk has a nice guide on how to use ad extensions that you can check out here. And just like ad copy, you test different types of ad extensions, such as Sitelinks and Callouts, to further improve.

5.   Continuously Optimize

There are countless ways in which you can continuously optimise your PPC efforts. Some of the most effective are:

Optimise Keyword Bids

Adjust the ad group column settings so that you can view the mainline bid estimate and top of page bid estimate. Ideally, you want average ad positionings (per keyword) to be just above the mainline (or in the ad set positioned at the top of the search results.) Ads that display at the bottom of the search results get dramatically fewer CTRs, and thus quality scores can cripple. As you check-in with your account from time to time, adjust keyword bids to ensure you're staying above the mainline bid estimate.

Find & Use Negatives

Otherwise known as unwanted keyword variations, leveraging negatives can further help improve performance. Using the “red waggon” example, common negatives might be “red waggon assembly” or “red waggon recall.”

At the top of the Keywords view, click “Search Terms.” Here can see historical keyword queries that have enabled your ads to trigger. If you see unwanted variations like “free, for rent, how to, etc.” you can include these terms in the negatives keyword list. This will prevent your ads from showing for these unwanted variations.

Improve Ad Copy

Once you’ve gathered enough statistically relevancy to make valid conclusions about your ad split-tests, pause the worst performing ads while creating new ads based on the copy that’s working best. Depending how much activity your ads receive, you should do this regularly, like once or month. Like mentioned above, better CTRs as a result of better ads will greatly improve the efficiency of your ad groups.

Peel n’ Stick

An effective strategy coined by Perry Marshall himself, Peel n’ Stick is the process of taking (or peeling) underperforming keywords and placing (or sticking) them in new or different ad groups. In most cases, if a keyword has a very low-quality score, you’re not bidding high enough, or the keyword may be better suited to a different ad group (even if that means making a new one.) As you sweep through your ad groups to assess performance, don’t hesitate to employ the Peel n’ Stick strategy. It only takes a few minutes to create a new ad group.

While there’s plenty more to PPC advertising, the latter tips should help steer your practices in the right direction.

Author Bio:

Tyler-tafelsky-one-degree
Tyler Tafelsky is the senior search marketing specialists at Captivate Search Marketing based in Atlanta, Georgia. Since 2009, Tyler has been working in many facets of digital marketing, with particular expertise in organic SEO, PPC advertising, social media, and content strategy. Stay current with his work by following Captivate Search Marketing on Facebook, Twitter, LinkedIn, and Google Plus.

April 02, 2017

YOU WON'T BELIEVE WHAT JUSTIN TRUDEAU JUST DID!!!

By Peter Mosley

 

Trudeau-markham-20170323

He didn't do anything - just another "selfie!"


What can we do about Fake News and all the twisted and false stories we see online - mostly on Facebook, but the stories posted there start somewhere else, and continue to somewhere else, and so on and so forth.

I have a solution. First, have a peek at The Cluetrain  it is an amazing start to try and understand what YOU are supposed to be doing online. You can read it free online, or buy the book. You can't control what other people do, you can only control what you do. Plus The Cluetrain was the basis for the social web.

The recommendations; here are as follows:

  1. Post nothing, absolutely NOTHING, that you have not created yourself. That is pictures you took, articles you wrote. Full stop. If it's not original don't post it.
  2. If you saw an article, share and comment on it and make sure you give the writer full credit
  3. Don't post any of those "heartfelt" pictures (Unicorns, kittens and mountainscapes!) with some pithy sayings. This is probably clickbait, not worth your time nor anyone else's and certainly will not bring joy happiness nor peace in the world.
  4.  If folks in your circles or friends or followers insist on doing the above - unfollow them. They will still be on your friend's list, but you really don't need that crap in your life. You really don't. Yes, they mean well, but so did Nixon.
  5. If you read something and you don't immediately believe it check it out. I am NOT suggesting dropping everything you do and embark on a massive research project ... go to Snopes (www.snopes.com) and give it a quick search - in fact, Google it and see what comes up. If it is true there will be stories online about it - if it is false there will be none or a Snopes article.
  6.  Stop downloading free crap. Pay for images, pay for music and pay for software. Who knows? You may want someone someday to pay you what you are worth and if you are a thief, well what exactly are you worth?
  7. Don't spread malicious false gossip and don't fall prey to believing outrageous tales because - "If it's too good/weird to be true. it most certainly is!" This goes for politics, religion and most of all celebrities.

I believe if you try this for a few weeks you will not only feel better you will set a great example for all your friends and maybe we can all stop the fake news pandemic together!

 

March 30, 2017

In the news ... March 30, 2017

A Wake-up Call: The Rise and Demise of Hello Barbie

Once upon a time, which happened to be close to around March 2015, Mattel introduced Hello Barbie, the world's first "interactive doll". With the press of a single button, the voice of its user was to be recorded and processed, and the Hello Barbie would respond to the question or statement recorded. The interactive doll appeared to be a dream come true for children and parents alike: for the former, an ever-present friend with whom to babble and play, and, for the latter, someone to provide answers and explanations to the incessant curiosity of their child, granting them a little respite. How could this not be a miracle?

Read more


 CaGBC launches interactive green building toolkit

The Canada Green Building Council (CaGBC) has launched an interactive toolkit to guide organizations and governments in implementing green building policies and programs.

“Many municipalities and organisations are interested in building more sustainably but need to build buy-in from other departments on the business benefits for pursuing green building certification,” said Akua Schatz, the CaGBC’s director of advocacy and development.

“The toolkit has already been used in presentations to municipal staff to provoke discussion, answer questions and define the significant contributions and impact LEED buildings have had in Canada over the past 15 years.”

The toolkit is designed to provide a comprehensive update of the state of the industry and define the environmental, economic, health and business benefits of green buildings. Through it, individuals can learn more about the CaGBC’s role in representing and providing thought leadership on green buildings for industry and government.

Read more


 Nonprofits and Digital Strategy: Where Would Your Organization Rank Itself?

Digital technologies transform how nonprofits connect with clients and create value with their stakeholders. Digital strategies change how we in the nonprofit sector think about our mission and its role in the current marketplace of ideas and services. Most dramatically, digital technologies have exploded how nonprofits think about data and innovation.

Read more

 

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March 27, 2017

In the news ... March 27, 2017

5 Things That Have Always Worked For Digital Marketers, Until Now

The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of keeping pace in the world of digital marketing. Changes in trends and tactics shift quickly with the wind and, as digital marketers, the only way we can keep up is through innovation and information.

Read more


Hootsuite Acquires Snapchat Analytics Solution to Enhance the Digital Marketing Campaigns

Vancouver, BC: Hootsuite, the social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for brands. Following its recent acquisitions of digital advertising technology leader AdEspresso, and social analytics solution-provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution.

Read more


Adobe Overhauls Digital Marketing Services With an Eye on Non-Marketers

Saying that marketing tasks are no longer just for marketers, Adobe Systems is recasting its popular cloud-based marketing software applications to better appeal to all corporate users across departments. /react-text

react-text: 214 Its new "Adobe Experience Cloud" will bring together the company's current marketing, advertising, analytics services into a package that the company says is broadly applicable across many segments of technology buyers.

Read more


 3 digital marketing lessons to learn from Uber

Despite all of the controversy over patents and company culture, what can we learn from one of the leaders in the ride share game about getting the word out about your startup?

 

In March 2009, the consumer-driven ride-sharing corporation Uber was born. Since then, the firm has been lauded as one of the fastest-growing companies in the US, having reached more than 300 cities across six continents, with more than 1 million drivers.

Uber is worth about $70 billion today, an incredible feat for a company that’s been around for only eight years. But this raises the question: What has brought Uber to this point?

Read more

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March 25, 2017

In the news ... March 25, 2017

4 digital marketing tips for startups in early stage

Startups don’t have big budgets to go wild with digital marketing. Every penny matters. There is little room for experimentation.

The best approach is to go for the best practices.

Read more


7 significant changes to digital marketing in 2017

From print to digital, advertising has grown to be one of the most crucial aspects of every business industry. Over the past year many changes and additions to the digital marketing arena have happened. Throughout this article, you’ll find various key elements, with some of their best practices which will highlight new strategies and will give a practical meaning to the reader. Hang on tight and enjoy this quick 5 minute read on 6 trends in 2017 digital 

Read more


 Minding the digital skills gap: top tips for aspiring modern marketers

At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression. 

In today’s business landscape we are witnessing a transforming job market. How are marketing roles and responsibilities going to change and develop in the future? How does the human element of brand building evolve in a world of emerging technology?

These are some of the questions that concern us as modern marketers grappling with a fast-moving and uncertain environment. 

Read more

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