President and General Manager of Kinetix Media Communications, Paula Skaper is an ebusiness expert with over 15 years of ebusiness marketing and media experience.
Prior to starting Kinetix in January 2000, Paula held senior management positions with various media and consulting firms. Paula was responsible for Canada's first dynamic-content tourism web sites and provided user-based business requirements for an innovative Web analytics solution, ultimately acquired by Pivotal Corporation.
Paula has implemented successful ecommerce, emarketing and web analytics strategies for a diverse array of clients including Intrawest Real Estate, Future Shop Ltd., Roland Canada Music Ltd., HSBC Bank USA, London Drugs, Canaccord Capital, ACCPAC International and MDSI Mobile Data Solutions.
She is an instructor of e-Commerce at BCIT, sits on the Board of the IIMA (International Internet Marketing Association), is an active member of both the BCDMA and the Vancouver Board of Trade, and regularly writes and speaks on issues surrounding every aspect of eMarketing. Paula is also the editor of Digital Conversations, an online resource for digital direct response marketers.
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