A Netizen since the mid-eighties, an Internet Pioneer and international speaker, Peter M. Mosley (a.k.a. "mose") was a founding member of MAGIC (Macintosh Awareness Group in Canada) BBS (Bulleting Board System) where he had the very first advertising web page (The 4000th web page ever!) in 1992 with Magic Media's "Adrap".
Peter has held senior managerial posts in the advertising and multimedia industries (BBDO, FCB/Ronalds-Reynolds, Mackerel Interactive, USWeb/CKS and marchFIRST). He is currently the President of The Direct Marketing Association of Toronto.
He is very active in Web 2.0, social marketing and is an active Blogger (has had Blogging sites since 1996). He was granted the rights to the material in The Cluetrain that he uses for his training and lectures.
Peter most recently completed the marketing and communication plan for the ICT TORONTO (ICT: Information and Communication Technologies) under contact with The City of Toronto.
Mose is the proprietor here of One Degree and can be reached at mose [at] onedegree [dot] ca
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