Sulemaan has long been involved in the digital marketing and e-commerce space, having the good fortune during his career to work in senior online positions with major brands such as Apple, Sears and Air Canada. He is the Director of Digital Marketing for Harlequin Enterprises.
Sulemaan currently serves on the Board of Directors for the White Ribbon Campaign, and on the organizing committee for the annual CMA Digital Marketing Conference. He co-chaired the email task force for Sears Canada and has spoken at various Canadian Marketing Association (CMA) and industry e-commerce events.
He served as the Vice-Chair of the CMA Digital Marketing Council where he co-authored the CMA Guide to Email Marketing, second edition, and has been a significant contributor on the CMA blog since its inception.