Tessa Wegert Feed

Tessa Wegert is a Canadian-born Internet media strategist and freelance journalist working in online media since 1999. She has planned and executed campaigns and written online content for such companies as Audi, Audible.com, CIBC, Blue Cross and Blue Shield, and Procter & Gamble Canada. Tessa is currently an interactive media strategist with Enlighten, a leading interactive marketing, Web development, and e-business consulting firm, and is co-founder of Servassist Online, an automotive service and maintenance resource for consumers. In addition to writing the weekly Media Buying column for ClickZ.com and contributing to the Tech section of The Globe and Mail, Tessa is a Canadian correspondent for Classified Intelligence, the world's leading classified advertising consulting group.

Tessa holds a specialized Bachelor's degree in Communication Studies from Concordia University. She lives in a suburb of Detroit with her husband and daughter.


Anatomy Of A Free Online Marketing Campaign

Driving.ca Drives Offline Media

Expand Your Rich Media

Raising Interactive

Thirsty For More Viral Marketing

The Pitfalls of Run-of-Site Buys

Made for the Web

Zip.ca Falls Short

Twelve Months of Interactive Marketing

Search Engine Strategies And Media Integration

Big In '06

Video Verve

What About Word-of-Mouse?

The Television Podcasting Takeover

Film? Ad? Both!

Display Ads and a Campaign TKO

Calling All Marketers

Mobile Marketing 101

A Call To Action For Canadian Business

How Many Ads is Too Many?

Navigating Social Networks

Marketing With Moblogs

Canucks Love The Web

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